Content Marketing Manager

About Bigtincan

Bigtincan is an AI-powered Revenue Enablement Automation Platform that adapts to our customers’ go-to-market processes, delivering the right content for selling, training, and communicating at scale for all your teams and across all devices.

Since our inception in 2011, Bigtincan has grown into a global company headquartered in Waltham, Massachusetts with offices in London and Sydney, Australia. We’ve partnered with Apple, AT&T, and other technology leaders and are used by the largest, most successful companies in the world such as, Exxon, Titleist, Guess Jeans, and Amazon, to accelerate their sales and marketing initiatives. Our award winning platform is recognized by Gartner as the only solution in their Sales Engagement Platform category to meet all of their feature requirements.

We're an optimistic, motivated and friendly bunch on the lookout for like-minded people.

Be part of a high-performing team with a supportive and inclusive culture.

We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.

Requirements

Content Marketing Manager

We’re looking for a talented, enthusiastic, and forward-thinking Content Marketing Manager to take responsibility for our inbound marketing strategies including social advocacy, the company blog, and content creation for lead generation.

Our ideal candidate is a creative marketing professional with a writing background who’s also not afraid of audio/visual formats. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Responsibilities

• Provide audiences with excellent, well-researched, and impeccably written content that brings traffic to the website and builds on the company brand
• Craft content marketing strategies and set short-term goals
• Undertake content marketing initiatives to achieve business targets
• Curate content for marketing campaigns, newsletters, and other promotions
• Collaborate with design, social media, product marketing, and writing teams to produce high quality content
• Develop the editorial calendar and ensure deadlines are met
• Manage freelance writers to expand team capacity
• Deliver engaging content on a regular basis and inspire team members
• Promote content internally for sales, customer success, and general company awareness to encourage adoption
• Look for ways to build on existing content marketing processes such as expanding into new channels and formats as the market evolves
• Conduct content audits as needed
• Optimize content considering SEO, Google Analytics, and generative AI optimization
• Utilize and regularly report data to monitor and track effectiveness of content and connect it to business outcomes
• Share content through various channels, ensuring strong web presence including co-marketing and backlinking opportunities
• Receive customer feedback and generate ideas to increase customer engagement

Requirements and skills

• ~3-4 years proven work experience as a Content marketing manager
• Proficiency in Google Suite including Analytics, WordPress, and Semrush
• Understanding of web publishing requirements
• Editorial mindset with an ability to predict audience preferences
• Hands on experience with SEO and web traffic metrics
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• Bachelor’s degree in Marketing, Journalism, English or relevant field
• Comfortable being the “face” of the company in videos, on social media, and in webinars on occasion as needed
• Demonstrated passion for thought-provoking content that isn’t just the usual B2B marketing fare

Benefits

Benefit highlights

• Career growth opportunities
• Competitive salary
• Stock options
• Health benefits
• Remote work
• Work with a smart, dedicated team
• Flex PTO and floating holidays
• 401k with contribution matching