Senior User Acquisition Manager - Tiktok/Meta

Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more.
The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY.

Lovi is an all-in-one AI cosmetologist that helps people evaluate their skin conditions, select the appropriate skincare program, and follow it for the best results.

We’ve developed the iOS version of our app. Here are some key features:

• Personalized skin evaluations through a unique 12D skin analysis.
• Customized skincare programs based on cosmetic scanner and ingredient analysis, all scientifically backed.
• Daily personalized plan with specific actions to support the skincare journey.
• Ongoing guidance through the Lovi AI Assistant and a user-friendly tracker for monitoring progress and developing healthy habits.

Position Overview:

We are seeking an experienced User Acquisition (UA) Manager with a strong background in leveraging Tiktok/Meta Ads advertising platform to drive app growth and user engagement. The ideal candidate will be a strategic thinker with a passion for health and well-being, and a proven track record of executing successful campaigns that resonate with audiences interested in skin care.

Key Responsibilities:

• Develop and implement comprehensive UA strategies for Tiktok/Meta Ads to acquire high-quality users for the Lóvi app.
• Efficiently managing a budget of $30-$60k daily
• Manage and optimize ad campaigns, including targeting, ad creative, bidding strategies, and budget allocation.
• Analyze campaign performance data to identify trends, insights, and opportunities for improvement.
• Collaborate with the creative team to develop compelling ad content that aligns with brand messaging and resonates with target audiences.
• Work closely with cross-functional teams, including product, analytics, and marketing, to align UA efforts with overall business goals.
• Manage relationships with external partners and vendors to maximize campaign effectiveness.

Expectations:

• 4+ years proven experience in managing and scaling UA campaigns on Tiktok and Meta Ads, specifically for mobile apps in the health and fitness or related industries.
• Experience with budgets starting from 500k monthly
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and project management skills.
• Ability to work independently and in a team environment.
• A results-oriented mindset with a focus on achieving ROI and growth targets.

Required Skills:

• In-depth knowledge of Tiktok Ads Manager advertising.
• Launched projects from scratch to $30-60K+ ad spend per day (on Tiktok or Meta).
• Experience with A/B testing, audience segmentation, and retargeting strategies.
• Proficiency in analytics tools (e.g., Google Analytics, Adjust, Appsflyer, or similar).
• Understanding of attribution modeling and mobile measurement partners (MMPs).
• Familiarity with creative best practices for social media ads.
• English level - B2+.

Beneficial Skills:

• Experience with web funnels (quiz based: web2web/web2app) user acquisition.
• Experience with automation services for advertising management (Revealbot, etc)
• Knowledge of the health and fitness industry, particularly skin care.

Why work with us

• A rare opportunity to launch a new big thing from scratch, not just continue some predecessors' work.
• The co-founders have vast experience and accomplishments in the industry. Therefore, working with such people closely is a great way to learn; moreover, their references might become a game-changer for any further career prospects.
• An opportunity to significantly change many people's lives by helping them achieve the appearance they want for themselves, richly increasing their life quality. We’re aiming at the whole worldwide market.
• Being a crucial member of the growth team is an excellent way to obtain decent knowledge and hands-on experience in various topics, from ML to dermatology.
• Joining the startup in the very early stage means an opportunity to take the maximum out of the employee stock ownership plan. Join us while we're still small and benefit from our growth!

Come be part of a fast-growing startup that is hungry for innovation and join our incredibly talented PM team to learn from and partner with!

Our current team

The current team is pretty small: we have less than thirty team members. Most of our fellow colleagues are engineers — ML, backend, iOS, and web developers. The product team also includes several designers, analysts, product and content managers as well as UX researchers. We collaborate with many scientists to make sure our app is in line with the existing body of research.

Please join us in our adventure!

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