Senior SEO Analyst - CDH - Remote

This position calls for an experienced and talented SEO professional who will support the development, execution and ongoing optimization of the SEO strategy for multiple Mayo Clinic domains, subdomains and mobile apps. Responsibilities include development of search aquisition strategies, user intent and keyword research, competitive analysis, managing Local and/or International SEO campaigns and technical audits. Collaborate with IT (Mayo and vendor) teams in support of SEO initiatives, drive early integration of SEO requirements into the web development process. Monitor and stay on top of Google algorithm changes to identify opportunities as well as emerging issues that may have a negative impact on SEO. Develop performance dashboard and analytics metrics and KPIs; deliver project analysis, monthly recaps, and other routine reports. Works with 3rd party consultants/vendors, leveraging various internal and external analytics tools to measure and report upon performance, troubleshoot and identify technical or quality-related issues that might be affecting the overall organic traffic and rankings. Support backlinking and other strategic programs as requested by SEO Manager. Responsible for producing detailed functional requirements documents for onsite search enhancements. Work closely with IT and other operational resource colleagues to see through timely implementation, testing and release to production and monitor and measure results. Work collaboratively with Digital Analytics and SEO colleagues, Editorial, Experience Design, IT Ontology and other groups to establish, and implement taxonomy, data standards, guidelines, and best practices in order to optimize search relevance.

Minimum BS/BA in Computer Science, Marketing or other degree.
3 years of agency experience or managing enterprise SEO campaigns

3 years experience SEM and SEO

Experience developing and implementing SEO strategies, conducting technical audits and SEO problem solving.
3 years experience leading projects in a complex environment.
3 years experience in SEO content development/management within a digital setting.
3 years experience with Digital Analytics and/or quantitative analysis skills.
3 years experience conducting keyword research
3 years experience link acquisition, content promotion and outreach
3 years of SEO technical experience including site performance optimization, structured data and A/B testing.

Strong understanding of SEM, Social Media and eCommerce
Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, Screaming frog or other SEO tools
Advanced experience with Google Analytics 360, Google Search Console
Experience working with CMS environments such as Sitecore and WordPress
Knowledge of HTML/CSS and website administration
High level proficiency with Microsoft Office applications such as Excel, PowerPoint, Word, Access

Ability to initiate and drive projects, tenacity to deliver results in a complex environment and to manage work across multiple projects. Ability to translate business requirements into technical plans and reporting solutions in order to analyze data, interpret results and recommend solutions to enable teams to make decisions around optimizing or understanding product investments. Keen problem solving abilities. Strong attention to detail, excellent organizational skills, ability to work independently, manage multiple projects/responsibilities.. High level of proficiency using Microsoft Office applications including Excel, Access and Outlook. Must be self-motivated.
Prefer a minimum of 2 years managing SEO at the enterprise level
SQL and big data mining experience
SEO technical experience

SEO certification a plus

This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position.Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program.

Why Mayo Clinic
Mayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation and comprehensive benefit plans – to take care of you and your family, now and in the future. And with continuing education and advancement opportunities at every turn, you can build a long, successful career with Mayo Clinic. You’ll thrive in an environment that supports innovation, is committed to ending racism and supporting diversity, equity and inclusion, and provides the resources you need to succeed.