Freelance Social Media Specialist - Personal Branding
Twine
Canada
About Twine
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Our Mission
At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.
About the Role
An executive in the consulting industry specialising in business transformation is seeking an experienced personal branding expert to develop and implement a comprehensive strategy across LinkedIn and other social media platforms. This ongoing project aims to establish a strong professional online presence that aligns with the client's expertise and industry standing. The ideal candidate will work remotely to create, manage, and optimize the client's personal brand, with a primary focus on LinkedIn.
Responsibilities:
- Develop a tailored personal branding strategy aligned with the client's professional goals
- Conduct a thorough competitive analysis to identify opportunities for differentiation
- Completely revamp the client's LinkedIn profile to highlight their expertise and achievements
- Create an editorial line and content strategy for LinkedIn and other relevant social media platforms
Requirements
- Proven experience (5+ years) in personal branding, particularly for executives in consulting or related industries
- Expert-level knowledge of LinkedIn, including its algorithm, best practices, and optimization techniques
- Strong understanding of other relevant social media platforms and their role in professional branding
- Demonstrated success in developing and implementing personal branding strategies
Instructions
- Provide Accurate Personal Information
- If the job requires a CV, ensure that you upload an up to date CV
- The name on your application should match your legal identification.
- All Fields marked with * are mandatory