Lead Generation Specialist

This is a remote position.

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Scope:

• Monday to Friday from 9 AM to 6 PM NY Time (9 PM to 6 AM PHT) with 1 hour unpaid lunch break

• Identify and reach out to potential clients in various industries, including restaurants and car dealerships

• Manage and optimize email campaigns to improve response rates

• Utilize provided tools and subscriptions for lead generation and outreach

• Maintain and update the sales pipeline in the CRM system

• Collaborate with the sales team to refine targeting and outreach strategies

• Assist in creating and managing social media content for lead generation purposes

• Continuously learn about industry trends in OTT and CTV advertising to improve outreach effectiveness

Responsibilities:

• Conduct research to identify potential clients and decision-makers in various industries

• Manage and improve existing cold email campaigns

• Utilize creative methods to find and approach leads

• Reach out to potential clients via email and other non-phone communication methods

• Manage and update the company’s CRM system

• Craft and send email templates and sequences

• Book appointments and manage the sales calendar

• Assist in managing social media presence (Facebook, Instagram)

• Collaborate with the sales team to refine lead generation strategies

Requirements:

• Proven experience in lead generation or similar role in B2B sales

• Strong research and data analysis skills

• Excellent written communication skills in English

• Proficiency in using CRM systems and email marketing tools

• Familiarity with digital advertising platforms (Google Ads, Facebook Ads)

• Basic understanding of OTT and CTV advertising landscapes

• Self-motivated with the ability to work independently in a remote setting

• Adaptability to learn and use new tools and technologies

• Monday to Friday from 9 AM to 6 PM with 1 hour unpaid lunch break

• HMO Coverage for eligible locations
  
• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job