Manager, Lead Generation

Just Global: 

At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B. 

What you are accountable for:

The Manager, Lead Generation is accountable for managing the development of lead generation strategy and ongoing optimizations for select group of accounts. In addition, at the time of execution, this role is responsible for overseeing the process of getting the campaign live and running correctly following all internal standards and processes. With the support of the Associate Director or Supervisor, Lead Generation, this role drives the translation of lead generation strategies into media plans and leads the day-to-day activation of plans across all partners for select group of accounts.

What you are responsible for:

Internal

• Develop client lead generation strategies, integrating lead generation campaigns into clients’ overall media plan and strategy

• Develop campaign goal projections/forecasting based on historical performance and future campaign initiatives

• Troubleshoot issues/concerns and work with lead generation partners to resolve as needed

• Deliver effective campaign maintenance and optimizations

• Own regular lead and budget pacing and monitoring for live campaigns to ensure accurate spend delivery

• Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of lead generation campaigns

• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients

• Execute successful lead delivery process

• Collaborate with the wider media team on planning and monthly actualizations

• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements

• Lead ongoing lead generation partner communication

• Own and foster growth in the relationships with agency partners, where applicable

Customers

• Deliver quality leads to interact with our clients’ products and services

• Discover and deliver new and innovative partners and solutions to executing lead generation campaigns based on specific client business issues and challenges

• Collaborate with client service and media leads to ensure strong senior client relationships on select group of accounts

Market Knowledge

• Keep current with industry trends, ongoing partner evolutions and solution innovation as it pertains to lead generation programs across select group of accounts

• Core understanding and knowledge across lead generation media landscape including leading ad tech platforms

• Participate and contribute to agency thought leadership initiatives, as applicable

Management Responsibilities

• Work closely with junior team members to manage programs and day-to-day functions

• Support internal training and development initiatives specific to agency media operations

What you’ll bring [knowledge, skills, and/or experience]:

Knowledge

• Agency knowledge

• B2B Marketing – Client Knowledge

• B2B Marketing – Industry

• B2B Marketing – Lead Generation

• B2B Marketing – Media Activation

• B2B Marketing – Media Planning

• B2B Marketing – Vendor landscape

Skills

• Active listening

• Challenge mediocrity

• Commercially astute

• Eye for detail

• Microsoft Excel

• Organized

• Other platforms: Asana, Basis, Nexelus

• Presentation skills

• Prioritizing

• Problem-solving

• Solutions oriented

• Stakeholder management

• Upwards management

Experience

• 3+ years experience in a digital marketing environment, agency and/or client experience

What it means to work at Just Global… 

Being a Just teammate means working in alignment with our Values… 

Cultivate Relationships 

• Build rapport first. 

• Put yourself in their shoes. 

• Assume positive intent. Give others the benefit of the doubt. 

Be One Team 

• Collaborate. 

• Be the guardian of each other’s reputation. 

• Have each other’s back. Help each other out. 

Strive for Brilliance 

• Create work you can be proud of. 

• Remain open and curious. 

• Improve your work. Improve yourself. 

And in return you can expect… 

• You will be seen, heard, and included as a whole human being 

• Your contribution will be valued, rewarded, and recognized 

• You will develop deep and meaningful relationships that could last a lifetime 

• You will have leaders who are worth following 

• You will have the opportunity to develop yourself and your craft 

• You will have a meaningful chapter in your career path