SEO Strategist, Food

We have an exciting opportunity open for a SEO Strategist, Food to join our dynamic team. This role is the primary SEO Strategist for Apartment Therapy Media’s industry-leading food brand The Kitchn, as well as for SEO-focused food and grocery content produced by AT Media’s other brands, Cubby and Dorm Therapy. The role is responsible for evaluating SEO performance and formulating monthly, quarterly, and yearly SEO content strategy in response to internal and external data. The Strategist is responsible for data and reporting and will work closely on content strategy with The Kitchn Editor-in-Chief (“EIC”) and other Growth and Content team stakeholders. A key component of the role is delivering SEO recommendations and keyword assignments to the editorial team on both monthly and project-based cadences.

The ideal SEO Strategist, Food is comfortable with data-informed decision-making and storytelling, and they will have the collaborative people skills to be an enthusiastic evangelist for intent-based, on-demand content, helping colleagues across the company connect with the value of identifying our audience’s true needs and meeting them through our content.

Responsibilities

Keyword-Level SEO Strategy

• In close collaboration with the SEO Content Director, develop and deliver monthly, quarterly, and yearly SEO strategy to grow The Kitchn’s organic query audience
• Provide content recommendations for both new content and refreshed archive content
• Deliver recommended keywords and competitive insights on a publishing cadence determined with the EIC (monthly/quarterly/project)
• Audit archive content as needed to provide refresh / rewrite recommendations and assignments to the editorial team and refresh team
• Provide guidance to writers and edit teams; recommend search headlines, URL slugs, redirecting, and more
• Regularly audit and update SEO templates for each key content type

Quality Control Best Practices

• Review published query content as needed to ensure SEO best practices are met; make recommendations and updates as needed
• Consult on creative (video, art, photography) to make format recommendations as needed from an SEO perspective
• Identify tools and processes that could better support our query growth goals

Analytics Reporting

• Analyze content performance from data in Google Analytics, Google Search Console, SEMRush, Ahrefs and other tools, and share findings with editorial and other stakeholders in scheduled reports, training sessions, and in on-going, ad-hoc communication
• Deliver monthly, quarterly, and/or annual reports on the performance of current SEO strategy, with recommended strategy shifts if applicable

Requirements

• At least 3-5 years experience with proven growth results in SEO content strategy, ideally guiding content for a high-volume consumer-facing publisher
• A real flair for keyword research, gap analysis and content ideation, across a variety of home cooking, grocery shopping and food lifestyle topics
• Fluency in the most recent changes in the SEO landscape and implications for informational content, especially in food media
• Solid understanding of KPIs that matter for search success, and comfort in plowing through numbers and extracting meaningful stories from them
• Readiness to proactively lead The Kitchn’s query strategy with curiosity and an entrepreneurial spirit. We will be looking for strong past indicators of skills in experimentation and learning
• Facility with Google Analytics, Google Search Console, Google Trends, and SEMRush (and if you know your way around Google Sheets’ search add-ons and/or Google Data Studio, all the better)
• Terrific writing skills and understanding of our properties’ style and tone; editorial background is a plus
• Ability to narrate search insights and confidently identify priorities and opportunities to colleagues with different levels of search expertise
• A lively curiosity for the topics our brands cover, specifically home cooking and food culture
• Familiarity with non-Google query search platform growth and best practices, including video-focused content on Instagram, TikTok, and YouTube is a plus

Why You’ll Love Working With Us

• We are a small, supportive team that values a culture of growth and learning, as well as healthy work/life balance
• We expect you to take risks for the sake of learning
• Many opportunities to work cross-departmentally, including with the Product team and our data and insights team members
• The opportunity and invitation to define and lead strategy
• Defined expectations of minimum PTO we expect everyone to take each quarter

Salary Range: $80,000 - $85,000 annually

The above represents the expected annual salary for this role. Ultimately, compensation is determined by level of experience, location, and other job-related factors.