TikTok Ads and TikTok Shop Specialist

About Proppel

We find and place Top 1% talent from LATAM in remote roles in UK & US companies to help them grow faster.

If you’re looking for the opportunity to develop your skills and work with some of the best and most exciting companies around the world, Proppel is the place for you.

Our headquarters are in London, UK, and we’re looking for top-tier talent in Latam to support our clients in the UK and the US.

Good luck with your application!

What we're looking for

Our client, a leading US performance marketing agency, is seeking an experienced TikTok Ads Strategist to join the team. This role requires a combination of data-driven strategic thinking, analytical, creative, and communication skills. An ideal candidate should thrive working cross-functionally with internal and external stakeholders to drive performance for our strategic accounts.

Responsibilities:

• Monitor and optimize online campaigns across TikTok Ads
• Strategize the TikTok Shop set up for the agency's accounts
• Execute media test plans and measure the impact against business objectives
• Understand clients' needs and metrics and communicate actionable insights to the internal team
• Create and improve organization processes, procedures and systems to support business needs.
• Dissect and analyze creative performance to inform evolutionary and revolutionary next steps
• Foster a team-oriented environment

Requirements

• 2+ years of TikTok marketing experience
• Understands the dynamics of the TikTok auction and is familiar with the best practices to scale campaigns while maintaining profitability
• Extensive knowledge of ad targeting methodologies and iterative test-and-learn optimization practices
• Sharp eye for detail and organizational skills
• Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment
• Critical thinking and problem-solving capabilities
• Competitive/Performance driven mindset
• Exhibits ability to continuously learn, draw actionable insights and apply them across campaigns

The Ideal Candidate will have experience with:

• Demonstrable experience managing campaign budgets greater than $25,000 a month on TikTok and TikTok Shops.
• Developing and implementing strategies and optimizations to increase ROI for each campaign
• Oversee all aspects of a social media campaign with a focus on driving conversions
• Analyze performance data for each ad campaign (Example: ROAS, CPA, CPL, CTR)

Benefits

• Fully remote role!
• Working directly with an epic US team of talented and creative professionals
• Learning opportunities
• Paid Time Off policy (2 weeks) + US Holidays
• USD salary
• Time zone: Pacific Time Zone