Senior Digital Marketing Manager, Banking

About LeafLink

LeafLink is the largest unified B2B cannabis platform, providing licensed cannabis businesses a suite of tools to manage their business more effectively, sell or order from their favorite brands and accelerate growth. We are one platform, one solution and we’re defining the way thousands of cannabis brands, distributors, and retailers streamline their operations. With thousands of brands and retailers across 30+ markets in North America, we are setting the industry standard for how cannabis businesses grow together. LeafLink processes more than $5 billion in wholesale cannabis orders annually.

Our team, backed by funding from leading VC's, including Founders Fund, Thrive Capital, Nosara Capital, and Lerer Hippeau is poised to define the cannabis supply chain through technology. LeafLink was named one of Inc. 5000’s ‘Top 5000 Fastest-Growing Private Companies’; one of Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020', joining the ranks of Amazon, Slack, and VMWare; one of Built In NYC's 'Best Places to Work in 2021'; 2024 Fast Company’s Best WorkPlaces for Innovators for Banking, Finance, and Fintech category; 2024 Green Market Report Award for Best Fintech in cannabis - and we're just getting started!

The Role

LeafLink is seeking a savvy and customer-obsessed Senior Digital Marketing Manager to help increase awareness, deliver leads, and foster engagement for our Banking product. Ultimately, this role will be responsible for building, delivering, and measuring B2B integrated marketing campaigns from end to end. The ideal candidate will have a solid background in B2B lead generation, be an expert at interpreting marketing data, a skilled communicator, and proactive problem solver.

What You’ll Be Doing

• Campaign Strategy & Execution: Lead the development and execution of integrated digital marketing campaigns to drive awareness, leads, and engagement for our banking product. You will oversee all aspects of campaign management, from planning and execution to optimization and reporting.
• Build Engaging Content Strategy: Own and develop the content strategy for the banking product, including creating compelling content and ensuring consistency across all digital channels.
• Collaborate with Stakeholders: Partner with internal stakeholders (e.g. Product Marketing and Sales) to test and evolve messaging, ensuring alignment with overall brand objectives and unique market needs.
• Influence Marketing Operations: Work closely with marketing operations to build and maintain accurate reporting for banking campaigns, providing insights and recommendations for continuous improvement.
• Deliver Campaign Reporting: Regularly analyze metrics and use data to inform strategy and drive results. Confidently report on the performance of banking campaigns to the rest of the marketing team, stakeholders, and leadership.
• Enhance the Customer Journey/Lifecycle: Leverage your understanding of the banking customer journey to create targeted and impactful marketing initiatives. Partner internally with Product/Engineering to influence changes that result in measurable increases to product adoption and customer retention.
• Sales Alignment and Activation: Work closely with partners in the Sales organization to equip them with the right tools to connect with the leads you’ve generated, measure lead quality, and ultimately help them grow their books of business.
• Scale your Impact: Look for ways to make an outsized impact on the business by improving processes, creating automation, and more.
• Banking Marketing SME: Act as the subject matter expert for banking demand and lead generation. Through testing and collaborating with stakeholders, you are the expert on the banking funnel and what influences each section of the pipeline.

What You’ll Bring to the Team

• Marketing Experience: Significant experience (5-7 years) in digital marketing, with a focus on B2B technology, banking, and/or cannabis industries strongly preferred.
• Funnel Expertise: Deep understanding of marketing funnel tactics and metrics by stage, and a history of improving funnel conversion and velocity.
• Analytics & Data Fluency: Familiarity with using marketing analytics tools (e.g. Salesforce, Hubspot, Calibermind) to view and manipulate data. Should be able to create dashboards, deep dive campaign performance, and speak eloquently to performance.
• Communication Skills: Excellent writing and verbal communication skills, with the ability to create engaging content, articulate complex ideas into simple and easy-to-understand messages.
• Functional Channel & Tool Expertise: Familiarity with digital marketing channels (email, social media, website, etc.) and tools such as Hubspot, WordPress, Wix, Salesforce, and AppCues. History of utilizing your knowledge of these channels and tools to execute coordinated campaigns across multiple platforms effectively.
• Cross-Functional Partnership: Experience partnering across key marketing functions and stakeholders to ensure holistic campaign assembly - Product, PR, Product Marketing, Field Marketing, Ops, Sales, Leadership, etc.

LeafLink Perks & Benefits

• Flexible PTO - you’re going to be working hard so enjoy time off with no cap!
• A robust stock option plan to give our employees a direct stake in LeafLink’s success
• 5 Days of Volunteer Time Off (VTO) - giving back is important to us and we want our employees to prioritize cultivating a better community
• Competitive compensation and 401k match
• Comprehensive healthcoverage (medical, dental, vision)
• Commuter Benefits through our Flexible Spending Account

LeafLink’s employee-centric culture has earned us a coveted spot on BuiltInNYC’s Best Places to Work for in 2021 list. Learn more about LeafLink’s history and the path to our First Billion in Wholesale Cannabis Orders here.