Content Marketer (Startup Conference Management)

Work Arrangement: Fully remote, overlapping US time zone working hours.

Job Type: Full-time

Salary Range: Up to $1,700 per month, dependent on skills and experience

Work Schedule: 40 hours per week, with core hours between 9 AM – 2 PM PST

Locations: Remote, open to candidates from the Philippines

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Why Work with Us?

We mean what we say that we’re building a different recruiting company here. We only work with exceptional founders from the US and EU who care about the long-term success of their team members. We also provide you with attainable 3, 6, 9, 12 month, and beyond retention bonuses in addition to community oriented opportunities like an annual retreat.

About the Company:

A multi-day event for software leaders, entrepreneurs, and decision makers focused on helping scale-up companies grow. The event fosters a collaborative atmosphere where learning and problem-solving take precedence over personal accolades. The result? Guests leave with growth strategies and the connections needed to execute them.

About the Role:

As a Content Marketer, you’ll be a key player in developing and executing marketing strategies that enhance the company's brand and drive ticket sales. Your goal will be to generate high-quality leads through creative, data-driven campaigns. This is a fantastic opportunity for someone passionate about marketing and the software industry, with flexibility and the freedom to innovate.

Key Responsibilities:

1. Develop and Execute Marketing Strategies (40%)

• Develop and implement data-driven marketing strategies to generate high-quality leads and increase ticket sales, while ensuring alignment with the brand.
• Regularly analyze the performance of marketing campaigns, making necessary adjustments to optimize results and meet key performance metrics.
• Identify trends, opportunities, and target audience insights through comprehensive market research to inform and improve marketing efforts.

2. Content Creation and Management (30%)

• Develop high-quality content for social media platforms, email newsletters, and blog posts to attract and engage potential leads.
• Ensure all content supports the broader marketing strategy and contributes to key metrics, such as lead generation and attendee conversion.
• Work with team members to execute integrated marketing campaigns, ensuring consistent messaging across all channels.

3. Data Analysis and Continuous Improvement (30%)

• Regularly monitor campaign performance using various analytics tools, assessing the impact of marketing activities on the North Star Metric and its drivers.
• Use data insights to continually refine and improve marketing tactics, focusing on achieving better engagement and lead quality.
• Collaborate with leadership to identify new marketing opportunities and adapt strategies to support the company’s growth objectives.

Requirements

• Must-Have:

• Proven experience as a Digital Marketer with successful campaign management.
• Proficiency with WordPress, HubSpot, and Slack.
• Expertise in Google Ads and Facebook Ads management.
• Strong copywriting skills and SEO knowledge.
• Proficiency in design tools like Canva or Adobe Creative Suite.
• Nice-to-Have:
• Experience working with remote teams.
• Additional language proficiency.

Benefits

• Competitive Salary: Up to $1,700 per month, based on experience and skills
• Remote Work: Fully remote—work from anywhere
• Generous PTO: Ample paid time off to rest and recharge
• Health Coverage: HMO coverage after 3 months for full-time employees
• Direct Mentorship: Grow through guidance from industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Work and connect with professionals around the world
• Work-Life Balance: Flexible hours that support a healthy work-life balance

Our Recruitment Process:

1. Application

You will submit your initial requirements (personal information, resume, etc.) through our job portal, where we'll collect key information about your work experience, skills, and qualifications.

2. Pre-Screening

If you're shortlisted, you'll complete a pre-screening by recording your responses to a few questions via audio or video. We'll use this to get a sense of your motivation, energy, and overall fit for the role.

3. Top-Grading Interview

Next, you will participate in a Top-Grading Interview with one of our recruiters. We’ll dive into your past experiences, strengths, challenges, and work history to understand how you might perform in future roles. Additionally, we will ask you to submit a short video recording, following our provided guidelines, which will be shared with the client as part of your endorsement.

4. Skills Assessment

After the interview, you will complete a skills assessment, which could involve practical tasks, technical tests, or situational exercises to show how you would handle scenarios related to the job.

5. Client Interview

If you pass the skills assessment, you’ll have a final interview with the hiring client. This is where you’ll discuss the role’s responsibilities, expectations, and how you would fit into their team.

6. Job Offer

If selected, you will receive a formal job offer that includes all the details, such as salary, benefits, and your start dat

7. Onboarding

Once you accept the offer, you’ll begin our onboarding process, which includes training and orientation to get you fully prepared for your new role.

Ready to Join Us?

If this role aligns with your skills and career goals, we’d love to hear from you. Apply now to take the next step in your journey with Pearl.