UniCourt is a Legal Data as a Service (LDaaS) company dedicated to unlocking the potential of court data for Am Law 200 firms and Fortune 500 companies. Delivered via the only API-first platform in the legal technology market, UniCourt provides real-time state and federal court data for legal analytics. Our proprietary technology turns disparate court records into accessible, actionable insights. The UniCourt Enterprise API is the gold standard in legal data delivery, powering data-driven revenue growth and client satisfaction strategies.
Our company creates some of the world’s most cutting-edge software solutions for legal data. We solve difficult problems, work on innovative technology, and build world-class API platforms for people and enterprises to interact with legal data and other public data sets.
Develop and implement marketing strategies to support company growth from startup to to growth phase.
Collaborate with product and sales teams to align marketing efforts with product GTM, roadmap, and sales efforts.
Facilitate communication and coordination between sales, marketing, and product teams
Engage in deep collaboration with Product Marketing to ensure product value proposition is properly communicated and alignment between product features, market needs, and marketing communications
Oversee all aspects of demand generation, including digital marketing, content marketing, and paid advertising
Manage and optimize HubSpot campaigns, paid search, and SEO initiatives
Analyze customer data to identify trends and build targeted, replicable marketing campaigns
End-to-end management of all marketing funnels, including website and top-of-funnel activities
Implement and optimize best practices for HubSpot and ZoomInfo to drive effective sales enablement
Analyze sales pipeline, product roadmap, and marketing campaign performance to inform strategy
Use data-driven insights from market, internal systems and product usage to continuously improve marketing effectiveness and ROI
Create and present performance reports to leadership team
Build and lead a high-performing marketing team
Manage and mentor team members across various marketing disciplines
Develop and maintain a consistent brand voice across all marketing channels and customer touchpoints
Oversee the creation and implementation of brand guidelines, including visual identity, tone, and messaging
Collaborate with creative teams to ensure all marketing materials, including imagery and design elements, align with the brand strategy
Lead initiatives to evolve and refine the brand as the company grows and enters new markets
Monitor brand perception and adjust strategies to maintain and enhance brand equity
Ensure brand consistency across all product marketing materials in collaboration with the Product Marketing team
Develop and execute a strategic plan for company participation in industry conferences and events
Identify and prioritize key conferences and events that align with company goals and target audience
Oversee the planning and execution of company-hosted events, including webinars, user conferences, and executive roundtables
Collaborate with sales and product teams to maximize networking opportunities at events
Manage budgets for conference sponsorships, booth designs, and event marketing materials
Measure and report on ROI for conference and event participation
Coordinate speaker submissions for industry events to position company executives as thought leaders
Ensure consistent brand representation and messaging across all event touchpoints
High Value Content, Collateral and Thought Leadership
Develop a comprehensive content strategy that supports marketing goals and aligns with the product roadmap
Oversee the creation of high-value content assets, including whitepapers and case studies
Collaborate with subject matter experts within the company to produce insightful and authoritative content
Implement a thought leadership program that positions the company and its executives as industry experts
Collaborate with product on the development of sales collateral, ensuring it effectively communicates product value propositions
Establish editorial guidelines and processes to maintain content quality and consistency
Develop a content distribution strategy to maximize reach and engagement across various channels
Implement metrics and analytics to measure content performance and ROI
Continuously refine the content strategy based on performance data and evolving market needs
Ensure all content and collateral adhere to brand guidelines and effectively support the sales process
Proven experience scaling a B2B SaaS company from $5M to $20M+ in revenue
Strong background in product-led growth and marketing within a product-heavy organization
Expertise in modern sales and marketing technologies, particularly HubSpot and ZoomInfo
Deep understanding of demand generation tactics, including digital marketing, content marketing, and paid advertising
Experience in data-driven marketing strategy and funnel optimization
Strong analytical skills with the ability to translate data into actionable insights
Excellent communication and interpersonal skills, with the ability to work effectively across departments
Demonstrated ability to collaborate closely with Product Marketing teams to develop effective positioning and messaging
Experience in brand management and development, including visual identity and voice