Digital Marketing Manager (Senegal)

We are looking for an experienced Digital Marketing Manager who will join the Brand & Growth (B&G) division. This candidate will work closely with the Egyptian Senegalese Sales leadership, and global peers and report to the Head of Demand Generation.

In this role, you will craft and execute marketing plans with your stakeholders that support customer acquisition and revenue generation goals. This includes leading media planning and buying and implementation for online and offline campaigns, executing offline events and activations, and working with strategic partners locally to achieve KPIs and drive net new pipeline for the Enterprise Sales team.

• Drive execution of demand generation plans for the Senegalese market, aligning with overall marketing objectives.

• Identify and tailor specific marketing goals and objectives for the local market.

• Analyse local competition to strengthen brand position.

• Supervise and develop the local marketing budget.

• Understand and achieve financial goals and key success indicators in the market.

• Evaluate ROI of local marketing strategies and optimize performance.

• Plan and operate transparently for cross-organizational visibility, sharing best practices with other Growth Marketing Managers.

• Build and execute Field Marketing plans that integrate sales and marketing to support regional pipeline and revenue goals.

• Develop and execute demand generation marketing programs, including events, webinars, campaigns, and roadshows. Plan and execute Account-based marketing (ABM) to penetrate key accounts.
• Maintain ongoing communications with Senegalese Sales Directors & Sales Executives, supporting lead acquisition and pipeline development.
• Advocate for both the sales region and the marketing department, ensuring mutual understanding of priorities and decision-making for event and campaign planning.

Requirements

• Minimum of 6 years of experience in marketing and/or in a management role.
• Minimum of 3-5 years as a lead (manager) media planner and strategist, with a demonstrable understanding of media buying and implementation.
• Experience working in a startup and high-tech environment is a big plus.
• Proven track record of delivering, accelerating, and expanding sales pipeline through marketing efforts.
• Exemplary communication skills without fear of over-communication – this role will require effective collaboration and coordination across the local market, stakeholders, and the centralized B&G team.
• Extremely organized and able to meet deadlines.
• Hands-on approach with integrated campaign development and execution.
• Significant experience in partnering with Sales to find effective and efficient ways to drive pipeline.
• Experience with marketing tools and software.
• Ability to collect and interpret both qualitative and quantitative feedback.
• Creative problem-solving skills.
• Adaptable and willing to learn new techniques.
• Bilingual in French and English (which is our global company language)

Benefits

• Work alongside & learn from best-in-class talent
• Join a market leader within the Insurance space
• Attractive Salary & benefits
• Fantastic work culture
• Work and learn from some of the best in the industry
• Great work-life balance