Senior Content Marketing Manager

Iterable is the top-rated AI-powered customer engagement platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle at the right time. Iterable’s data engine, ease of use, and flexible and open architecture makes it the best platform to close the data activation gap by bringing together customer data, ability to design the experiences, deliver them and optimize them. All in one platform. We’ve surpassed $200M in ARR and have raised more than $230M from top-tier investors like Index Ventures, Viking, and CRV. Nearly 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users.

Iterable helps brands unlock growth in the digital era by enabling joyful customer experiences with individualized communications based real-time behavioral data, harmonized cross-channel communications based on customer lifecycle, and dynamic always-on journeys that adapt to customer signals. Our powerful customer communication platform helps marketers manage end-to-end customer engagement programs with enterprise-grade security, compliance and controls for their customers.

Iterable’s momentum grows daily and there has never been a more exciting time to join the team! We’ve been recognized as one of the Best Places to Work - SF for the past five years, recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and we were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

We have a global presence with offices in San Francisco, New York, Denver, and London, and Iterable-Expands-Global-Presence-in-Australia-and-New-Zealand.html">recently expanded our operations to Australia and New Zealand. Iterable’s reach extends worldwide, and we have remote employees across the globe. As we scale, we continue to live by our core four, founding values - Trust, Growth Mindset, Balance, and Humility. To understand the Iterable story, and learn more about our mission, explore our Culture and About Us page.

Iterable is the AI-powered cross-channel communication platform that enables brands to create, execute, and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app, web and more with unparalleled data flexibility. As an integrated, cross-channel solution, Iterable is built for marketers, trusted by engineers, and designed with intelligence. Thousands of companies like Zillow, SeatGeek, and Box rely on us to captivate their many millions of users.

The Role:

As a member of Iterable’s marketing team, you will play a key role in developing and executing the company’s content strategy. This includes owning the editorial calendar, strategizing with the demand gen team to create compelling lead-generating content pieces, working with the product marketing team for product-specific content, and determining keywords and keyword strategies to supplement content creation.

Your ultimate goals are to drive organic traffic, grow the company’s online presence and brand awareness, and continue to solidify Iterable as a thought leader in the areas of cross-channel marketing, customer engagement, AI, and general marketing automation.

Our philosophy is to develop content that marketers will find truly valuable and interesting, even if that means it takes longer to develop. We value quality over quantity.

Position Details:

• Develop core messaging frameworks and audience personas for our corporate narratives
• Develop ideas and concepts for marketer-focused content (i.e. blogs, whitepapers and reports)
• Manage the process from ideation through publication and distribution
• Work closely with the graphic designers to provide feedback on the content design process to ensure high visual quality of materials
• Work with demand gen on content-specific integrated campaigns
• Execute quickly and efficiently on multiple mixed-medium content deliverables
• Distribute the company’s content across social and industry channels
• Manage the company’s editorial calendar on a daily/weekly/monthly basis
• Work with the rest of marketing on overall strategy, messaging, design and other tactics
• Monitor the performance of content across the company’s different channels and maintain a set of ongoing metrics and reports

The Ideal Candidate Will Have:

• BA/BS degree or related experience, preferably in Marketing, English, Journalism, or Communications
• Exceptional written communication skills
• Proven experience writing high­-quality thought leadership content of different lengths (e.g., blog posts, whitepapers)
• Proven experience writing technical content
• 5+ years marketing experience in a B2B setting
• Experience managing and collaborating with PR, designers, social media managers, freelancers, and creative agencies
• Deep understanding of SEO best practices
• Strong quantitative ability, experience with Google Analytics and SEMRush or similar services
• Experience working with content or project management systems
• Ability to seamlessly work with marketers, salespeople, engineers, and other key stakeholders in the company

Bonus Points:

• Experience in the email marketing and/or marketing automation industries
• Basic industry knowledge of SaaS, APIs, and data analytics
• Experience with Canva, Photoshop, or other creative tools

Perks & Benefits:

• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision & life insurance
• Unlimited PTO, great work/life balance, and a flexible working environment
• Employee Wellness Allowance of $100/month
• Professional Development Allowance of $300/quarter

EEOC

Iterable is proud to be an equal opportunity employer and strives to build a diverse and inclusive team. We do not discriminate on the basis of race, color, national origin, religion, gender, sexual orientation, age, marital status, veteran status, or disability status.

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.