Marketing & Business Analyst / Strategist

Job Description:

As a Marketing and business strategist at Stearns Bank, you will play a critical role in driving data-driven decision-making and technology innovation across the organization. Leveraging your expertise in data analysis, strategy development, and marketing insights, you will collaborate with cross-functional teams to optimize data-driven solutions that drive business growth and enhance operational efficiency and the GTM process.

Starting annual salary of $100,000.00. Employment offers will be dependent upon the selected candidate's relevant qualifications and experience.

Key Responsibilities:

• Partner with product owner to define business and user needs
• Translate data trends to growth opportunities
• Oversee the development and validation of customer and consumer trends
• Provide actionable insights based on data
• Develop robust dashboards within our BI platforms
• Develop and implement marketing attribution models to accurately measure the impact of various marketing channels on customer acquisition and conversion
• Utilize advanced segmentation techniques to identify and target key customers segments, maximizing the effectiveness of marketing campaigns
• Collaborate with cross-functional teams including Marketing, Sales, IT, Data, to understand business objectives and align analytics efforts
• Create visually compelling dashboards and data visualizations to communication comply analytical findings to non-technical stakeholders
• Work closely with IT and other relevant teams to ensure seamless integration of marketing analytics tools and platforms

Performance Monitoring and Optimization:

• Answer questions, look for patterns or connections, and provide a path forward for the four verticals
• Establish data infrastructure to collect, store, and manage campaign data from various sources
• Report on marketing KPIs along the customer journey such as impressions, reach, leads, and other conversion rates across the major marketing channels (website, email, social, traditional media, etc.)
• Monitor budget distribution and performance of paid campaigns
• Conduct competitive research and analyze benchmarking data
• Work closely with sales and marketing teams to identify opportunities for new client acquisition
• Forecast future market, consumer, and sales trends across our core four verticals (Nonprofit, SMB/equipment finance, digital products & innovation, affordable housing)
• Monitor and analyze the performance of data analytics solutions and technology platforms, identifying opportunities for optimization, scalability, and continuous improvement.
• Implement best practices, standards, and governance frameworks to ensure data integrity, privacy, and compliance with regulatory requirements.

Qualifications:

• Bachelor's degree in Computer Science, Data Science, Information Systems, or related field; Master's degree or relevant certification preferred.
• Experience as a data analyst strategist and technology engineer a plus
• 5 years of experience in data analysis, strategy development, and technology engineering roles, preferably in the financial services or banking industry.
• Strong proficiency in data analysis tools and programming languages, such as SQL, Python, R, and experience with data visualization tools such as Tableau or Power BI.
• Solid understanding of data modeling, database design, and data warehousing principles, with experience working with relational databases and cloud-based platforms.
• Proven track record of developing and implementing data-driven strategies and technology solutions that drive business value and operational efficiency.
• Excellent communication, problem-solving, and stakeholder management skills.
• Ability to work independently as well as collaboratively in a fast-paced, dynamic environment. Strong analytical mindset, attention to detail, and a passion for leveraging data and technology to solve complex business challenges.

Why Join Stearns Bank?

• Opportunity to work at the intersection of finance, technology, and data analytics, driving innovation and shaping the future of banking.
• Collaborative and inclusive work culture that values diversity, creativity, and continuous learning. Competitive compensation package with comprehensive benefits and opportunities for professional development and advancement.
• Make a meaningful impact by leveraging your expertise to drive data-driven decision-making and technology innovation, contributing to the success and growth of Stearns Bank.

Note: The above job description is intended to outline the general nature and level of work being performed by individuals assigned to this position. It is not intended to be construed as an exhaustive list of responsibilities, duties, and skills required. Management reserves the right to modify, add, or remove duties as necessary to meet business needs.

THE COMPANY

Founded in 1912, Stearns Financial Services Inc. (SFSI) is a $2.4billion well-capitalized, independent financial holding company based in St.Cloud, Minnesota. Specializing in nationwide small business lending andequipment financing, Stearns has maintained outstanding customer service, fastdecisions, and customized finance solutions to their customers for decades. Stearns Bank has earned itself a stellar reputation amongst customersand competitors alike. This reputation goes beyond just word-of-mouth, asStearns has been recognized by the Independent Community Banker’s Association(ICBA) as a top-performing bank in the nation based on a 3-year average Returnon Assets for banks $1 billion or more. Stearns has also been recognized byAmerican Banker as a top-performing bank in the nation over a 3-year period forReturn on Equity for banks from $2 billion to $10 billion. As a Star Tribune Top Workplaces award recipient and an award recipientof the Minnesota Business Magazine 100 Best Places to Work in Minnesota,Stearns takes pride in their team and holds their employees in extremely highregard. We offer a competitive salary and benefit package including our Employee Stock Ownership Program-one of the best long-term incentive programs in the nation.

EQUALOPPORTUNITY EMPLOYER /AFFIRMATIVE ACTION PLAN

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, or creed, religion, sex, marital status, familial status, sexual orientation, national origin, age, disability, veteran’s status, status with regard to public assistance, or any other class protected by Federal, State, local laws governing nondiscrimination in employment.