Director of Product: Customer Acquisition & Growth

TrustedHousesitters is a global pet care travel exchange; a double sided digital marketplace of owners and sitters that’s growing rapidly through our unique combination of product, proposition, marketing and community building.
We've just recently been named as one of the Escape the City's top organisations to work for 2023! Also joining the 2024 edition of the Future Fifty program.
Our small but mighty team has a collaborative and supportive culture. We’re passionate about pets, people and travel; continuously searching for the win, win, win that makes everyone’s lives easier, travel kinder on the pet and enables a more sustainable travel footprint.
We're fully in scale-up mode and have grown to be the only global platform of its kind. In the last few years, we’ve consistently achieved high year-on-year growth. Thanks to strong tailwinds in the pet and travel industry in the post-Covid world, 2022 has been our strongest year so far. At our marketplace we facilitate the perfect match between pet owners who want to leave their pets in safe hands and pet sitters looking to enjoy the companionship of pets whilst they travel.
We're a remote-first business, however we've retained a HQ in central Brighton which is available for collaborative working and in-person meet-ups.

About the Role
We are looking for a Director of Product, Customer Acquisition & Growth to play a key role in shaping and executing customer acquisition product strategy, determining how we should invite new users to the product to activate and engage.
This role is ideal for a product leader who has a passion for growth-focused strategies and a deep understanding of customer behaviour, customer apps, marketing, data analytics, and product-led growth methodologies. This role requires a thoughtful leader who can oversee multiple product squads, manage a team of product managers, and collaborate with cross-functional teams and the executive team at TrustedHousesitters to ensure the product experience drives sustainable growth.

Requirements

• 8-10+ years of experience in product management with a strong focus on SEO, growth channels, and customer onboarding in a top business-to-consumer (B2C) growth company.


• Proven track record of developing and executing successful SEO and CRM strategies in international markets.


• Deep understanding of customer needs and behaviour, with experience improving user experience and customer journeys that lead to conversion and activation.


• Experience working with cross-functional acquisition and growth teams in a fast-paced, well known B2C global company.


• Strong understanding of growth marketing techniques, customer acquisition strategies, and funnel optimisation.


• Deep understanding of SEO best practices, search engine algorithms, and ranking factors.


• Strong analytical skills and data proficiency. Experience with MarTech and ProdTech including Amplitude, Mode, Braze, and Google Analytics.


• Strong project management skills, with experience leading cross-functional teams/squads and managing multiple initiatives.


• Product-Led Growth: Experience working in or directing product-led growth initiatives.


• Proven ability to line manage and mentor product managers, guiding them to success while fostering their professional growth.

Responsibilities

• Customer Acquisition Strategy: Own the product strategy for customer acquisition across all channels and activation funnels, from initial awareness to conversion, ensuring the product experience drives user sign-ups, subscriptions, and activation.


• Growth Roadmap: Develop and drive the product roadmap focused on growth initiatives that enhance acquisition (organic & paid), optimise the user journey, and scale the business. This includes experiments, A/B testing, and inventing new personalised routes into the product.


• Squad Oversight: This task involves overseeing multiple cross-functional development squads dedicated to growth and customer acquisition. Ensure squads are empowered to execute on high-priority initiatives, and that they operate efficiently and are aligned with the overall business strategy.


• Product manager line management: Managing and mentoring a team of product managers and providing them with the guidance and support required to achieve their targets. Foster professional development, set clear expectations, and ensure accountability for growth-related product outcomes.


• Collaborative Leadership: Work closely with the marketing channel and data teams to align on growth goals, customer insights, and KPIs. Collaborate with marketing and CRM teams on campaigns that drive traffic, improve conversions, and align with product features.


• Data-Driven Product Development: Leverage customer insights, data, and analytics to understand user behaviour and identify opportunities to optimise the customer journey. This will start by defining and optimising key KPIs to understand how we can drive data driven growth initiatives including personalisation.


• User Experience Optimisation: Continuously enhance the new user experience by tailoring the product experience by acquisition channel. Focus on onboarding and conversion experiences to introduce new pet sitters and pet owners to TrustedHousesitters.


• Cross-Functional Leadership: Lead cross-functional growth squads consisting of engineers, designers, data analysts, and marketing channel leads to execution high-priority growth initiatives. Promote a culture of experimentation and rapid iteration.


• MarTech, Performance Tracking and Reporting Leadership: Oversee and optimise key product and growth metrics such as Channel traffic and conversion, particularly Organic & Paid channels, and optimise for Customer Acquisition Cost (CAC) and activation rates. Use insights to iteratively improve product offerings and the customer experience.

Nice to Have

• Experience with marketplace businesses, subscription-based products, or platforms with network effects highly desirable
• App experience highly desirable
• Familiarity with freemium models, trial-based acquisition, or referral programs is highly desired.

Benefits
In addition to a competitive salary and bonus, we offer a range of benefits, including:
Fully remote workDiscretionary 10% annual bonus schemeGenerous equity options25 days holiday annually plus bank holidays and Christmas to New Year closurePension scheme: 5% from you as an employee and 3% from TrustedHousesittersPremium TrustedHousesitters pet owner and sitter membership. This includes benefits like airport lounge passes, sit cancellation insurance, and home and contents insurance for sits for youX5 premium memberships for your friends and family each yearOur team have an unlimited housesitting allowance, can work remotely from their sits, and are eligible to £500 per year towards travel costs£200 annually towards home office equipmentAccess to Spaces (co-working) Locations across the globeMonthly working from home stipendMacbook Find a rescue pet to join your family and we’ll cover the adoption fees, as well as paternity to help any pet settle into their new home.We host a quarterly all-expenses paid meet-up and will fund team events (remote or in person) throughout the yearWe can cover costs of personal development resources, and have a regular time set aside for personal developmentBupa Health Insurance and Dental Insurance planSimplyHealth Healthcare Cash planTrusted Giving scheme - employee volunteering via Onhand and employee giving via TyveWeekly virtual yoga sessionsBrighton BikeshareRecruitment Referral Bonus
If you're ready to join us on our mission to become the most loved pet travel solution, we'd love to hear from you!
In your application, please feel free to note which pronouns you use (For example- she/her/hers, he/him/his, they/them/theirs, etc).
At the heart of our team are a mix of diverse backgrounds. Here at TrustedHousesitters, we’re committed to the equal opportunities policy throughout the interview process and selection. Offers of employment into TrustedHousesitters are based solely on individual merit, qualifications, and the person's professional suitability.
Gender identity, sexual orientation, marital or civil partnership status, colour, race, nationality, ethnic or national origins, religion or beliefs, age, mental or physical disability, medical condition, pregnancy or maternity status, or any other protected characteristics do not enter into our decision-making process.
If you have a medical condition or an individual need for an adjustment to our process, and you believe this may affect your ability to be at your best - please let us know so we can talk about how we can best support you and make any adjustments that may be needed. person's professional suitability.