Social Media Specialist (TikTok & Youtube)
Binance
United Arab Emirates
Full TimeSalaryNegotiable
Posted on 14th Sep 2024
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
Responsibilities:
- Be a part of the central social media team, own the @Binance TikTok account, responsible for account output, engagement, growth and sentiment.
- Contribute to integrated marketing campaigns and priority brand partnerships on behalf of the social team, with scope not limited to TikTok or video content.
- Produce and edit high quality, engaging, original content that can be used cross-platform.
- Manage relationships with third party creators including project management, briefing and feeding back on deliverables.
- Monitor and effectively leverage TikTok or other social media trends.
- Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams.
- Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
- Analyse social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations.
- Engage and build communities through one-on-one as well as one-to-many conversations.
- Have fun!
Requirements:
- 3+ years of experience in digital marketing or social media related roles
- 1+ years of experience in Video Editing and Motion Design
- Proficient in using Adobe Suite, especially After Effects, Photoshop, Illustrator, and Premiere
- Ability to work in a fast-paced environment with a 1-2 day turnaround time on finished pieces
- Knowledge and experience in using video to document a global event
- Proven success of creating high-performing content on TikTok and Youtube.
- Knowledge of TikTok and Youtube trends and the best performing content types.
- Experience with getting creative within brand guidelines.
- Video editing proficiency. Project management experience.
- Keen sense of the crypto market in general.
- A meme connoisseur.
- A clear and concise style of communication, with a creative/fun spin when relevant.
- Strong sense of responsibility. Self-motivated and results-oriented.
- Remote and startup experience is a plus
Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Flexible working hours, remote-first, and casual work attire
Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.
Apply today to be a part of the Web3 revolution!
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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