SMM Manager

Life Academy Overview

At Life Academy we are passionate about helping people to improve their lives through education. Our mission is to offer educational courses, practices and master classes on dynamic, impactful and useful topics that will help you achieve success. We are driven by 3 fundamental values: trust, quality and fun. The core of our courses is effectiveness and practice, so that students can apply everything they learn in their daily lives. We make the learning process fun and interesting, because we believe that education does not have to be boring. Experience the fun of our courses!

Job Overview

We are looking for an experienced SMM manager to join our friendly team and take care of our marvelous communities, grow our social media account organically, produce awesome content, and launch effective campaigns, etc.

Main Responsibilities

• Effectively manage social media accounts of our projects, create content plans, formulate strategy based on general business objectives.

• Create, curate, and manage high-quality content across our social media accounts (e.g., Facebook, Instagram, LinkedIn, TikTok, etc.).

• Create and implement a content marketing plan to promote the products and events - webinars, educational courses, offline events, etc.

• Collaborate with designers and content creators to produce catching visual and multimedia content for social media and ads.
• Launch Meta campaigns for events and product promotion; build effective audiences, analyze the results.
• Collaborate with sales teams, exchange feedback to adjust the organic and paid social media funnels and raise their efficiency.
• Develop strategies focused on engagement and ensuring high organic traffic from SMM channels.
• Build effective automatic conversion funnels from followers to new customers based on best practices in the market.
• Define the correct set of KPIs, and goals and measure the performance of the content media social campaign against goals.
• Perform research on current benchmark trends and audience preferences in social media.
• Suggest and implement new features to develop brand awareness and trust, i.e. promotions and contests.
• Search for potential candidates for partnership and ambassador programs through social media accounts.

Requirements

• 2+ years of experience as a Social Media Manager (preferably in EdTech or FinTech).

• Understanding of modern trends in social media and eagerness to follow them.

• Experience launching and directly managing social accounts with up to 1M followers.

• Experience with basic video and content editing tools, i.e. Captions, Figma, Canva.

• Excellent project management and communications skills.

• Experience in launching and managing social media paid campaigns (Meta).

• Track record of driving the adoption of new ideas and pioneering new approaches within social media channels (including sales funnels).

• Analytic skills, understanding social media KPIs and result-oriented approach; ability to use data to develop and measure social and digital media marketing actions.
• Knowledge of managing social media tools such as Sprinkl, Hootsuite, or other tools of insights analysis of social media.
• English: upper-intermediate and higher.
• Intermediate Spanish will be a big advantage.

Benefits

• 21 working days annual leave.
• Udemy Business unlimited membership.
• Corporate events and team building activities.
• Professional and personal development opportunities in a fast-growing environment.