Senior Brand Marketing Manager

As a Senior Brand Marketing Manager, you’ll join a fast-growing team of marketers passionate about building an iconic brand with data-driven, full-funnel strategies. You will be responsible for developing, managing, and optimizing full-funnel advertising creative, including direct response assets, that drive conversions for the HubSpot brand and its products. You will collaborate closely with our direct response paid media, revenue operations, and internal creative teams, and external agency partners to create and execute campaigns, measure their effectiveness, and regularly optimize creative and channel mix to reach company goals. You’ll be a brand steward and work with stakeholders across the organization to craft, preserve, and further develop the HubSpot brand.

In this role, you’ll:

• Be responsible for increasing brand and product consideration and driving conversions through full-funnel advertising campaigns
• Work with external partners, like agencies and creators, and internal stakeholders to develop campaigns
• Develop positioning and copy aimed at driving conversions
• Become a product expert, understanding our audience’s pain points and how HubSpot helps solve them
• Work cross-functionally with global teams across the organization to transcreate work and hit demand goals
• Familiarize yourself with upper funnel brand campaigns and work to create a consistent brand experience throughout the full funnel
• Provide creative feedback to internal and external partners in a way that is clear, empowering, and empathetic
• Work with the revenue operations and direct response paid teams to measure, report on, and optimize the success of the campaigns
• Work with teams across the organization to create branded content and campaigns for new feature launches
• May occasionally lead efforts to support brand campaigns like owned channel promotion strategy, landing page development, copywriting, etc.
• Bring new ideas on how the HubSpot brand can reach our audience in new, breakthrough ways that turn heads and capture outsized attention

We are looking for people who:

• Have 8+ years of experience as an individual contributor in a brand marketing role at an agency or in-house
• Are passionate about full-funnel advertising and how to create a consistent brand from first touch to purchase
• Are knowledgeable about social media, influencer marketing, and communications and their impact on brand
• Have experience with quantitative and qualitative surveying to measure brand health
• Consistently deliver results, exceeding/overperforming against key brand metrics
• Have a deep understanding of performance marketing and how brand marketing can influence performance goals
• Working with external vendors, like agency partners and creators, and have a proven track record of collaborating with them to build successful demand campaigns
• Have experience creating strategic and tactical briefs for agency partners, creators, and internal teams
• Are familiar with paid media channels, campaign managers, and developing paid media strategies along with internal teams and agency partners
• Are able to set campaign goals, analyze campaign data to make optimizations, and report on campaign success and brand health metrics
• Are naturally curious and have a drive to learn more
• Are able to communicate ideas and decisions clearly across teams and to leadership

Cash compensation range: 88000-132000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know theconfidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information.