Product Marketing Director

Product Marketing Director

About Invisible

Invisible is the operations innovation company transforming how companies are built and run.

We are a tech-enabled service providing solutions to the world’s most complex business problems. Driven by our proprietary process orchestration platform, we seamlessly integrate advanced AI and automation with a global network of over 3,500 experts. This powerful combination delivers new capabilities and eliminates barriers to execution for our clients, unlocking unprecedented efficiency, scale, and growth opportunities.

Invisible has experienced exponential growth, quadrupling in size year over year for the past three years. At the beginning of 2024, we surpassed an Annual Recurring Revenue (ARR) of $100 million and continue to grow at speed. Operating as a profitable business, we maintain near complete ownership, with a firm foundation built on creating long-term shareholder value. We are excited to offer substantial equity compensation as part of our commitment to our team, presenting life-changing opportunities for our partners.

About The Role

As we continue to grow and expand, we are seeking a Product Marketing Director with experience in AI training, Financial Services, Healthcare, or Retail. This role will transform complex subjects into compelling, easy-to-understand marketing materials tailored to these specific sectors. Reporting to the Chief Marketing Officer, you will play a crucial role in bridging the gap between the growth and operations teams, ensuring that our products are effectively communicated to the market. This position offers significant career growth opportunities as you shape our product marketing strategy and drive the success of our products.

What You’ll Do

• Product Messaging and Positioning: Develop and own the narrative of our diverse offerings, creating clear, concise, and persuasive messaging for our tech-enabled services and products, with a focus on AI training, Financial Services, Healthcare, or Retail.
• Content Creation: Simplify complex topics into easy-to-understand content. Support the creation of engaging marketing materials, including product collateral, whitepapers, videos, blog posts, case studies, webinars, and more.
• Market and Competitive Analysis: Conduct thorough market research and competitive analysis to stay ahead of industry trends, understand customer needs, and pinpoint opportunities for differentiation within AI training, Financial Services, Healthcare, or Retail sectors.
• Go-to-Market Strategy: Formulate and execute comprehensive go-to-market strategies for product launches, ensuring meticulous coordination across teams for maximum impact in the targeted industries.
• Sales Enablement: Provide the sales team with essential tools, resources, and training, enabling them to effectively articulate our product's value proposition to customers in AI training, Financial Services, Healthcare, or Retail.
• Analytics and Reporting: Define and monitor critical KPIs to gauge the efficacy of product marketing initiatives, delivering data-driven insights and regular reports to senior leadership.
• Cross-Functional Collaboration: Work closely with teams across Product, BD, Sales, Marketing, Customer Success, Technology, and Operations, ensuring holistic alignment and a cohesive approach to product marketing. Act as the single point of contact to translate the voice of the customer into powerful product narratives.

What We Need

• Experience: 7+ years of product marketing experience, with a focus on AI training, Financial Services, Healthcare, or Retail.
• Skills: Exceptional strategic thinking, leadership, and communication skills.
• Expertise: Proven track record in developing and executing product marketing strategies, creating compelling marketing materials, and driving successful product launches.
• Analysis: Strong analytical skills with the ability to conduct market research and competitive analysis.
• Collaboration: Excellent cross-functional collaboration skills, with the ability to work effectively with diverse teams.
• Education: Bachelor’s degree in Marketing, Business, or a related field; an MBA is a plus.

This role requires a deep understanding of the specified industries, combined with exceptional marketing acumen to drive our product marketing strategy forward. If you have the expertise and passion for any of these sectors, we encourage you to apply and join our dynamic team.

What’s In It For You

We believe in recognizing exceptional work with exceptional benefits. That’s why we empower our Partners to work remotely around the world on a schedule that suits their lifestyle. Our Partner Pay Model is fully transparent and designed for co-ownership, recognizing that professionals have unique needs. We balance profitability and growth by reinvesting annual profits to fuel expansion and fairly compensate our partners. With over 65% ownership already in the hands of our partners, we are committed to achieving 100% partner ownership. Moreover, our leadership team is legally obligated to buy back partner shares according to a formal liquidity plan. This ensures a clear path for those who choose to sell their stake in the company.

Compensation:

• Base: $120,000
• Base + Bonus Target: $165,000
• This role is eligible to participate in Invisible’s equity plan.

Country Hiring Guidelines:Invisible hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

Accessibility Statement:We are committed to providing reasonable accommodations for individuals with disabilities. If you need assistance or accommodation due to a disability, please contact our Talent Acquisition team during the recruitment process at work@tuhustle.com.

Equal Opportunity Statement:We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status, or any other basis protected by law.