Market Analyst and Copywriter in E-commerce

We are seeking a talented Market Analyst and Copywriter to join our
dynamic e-commerce team. This dual-role position will focus on analyzing
market trends and consumer behavior while crafting compelling copy that
drives engagement and conversions. The ideal candidate will possess
strong analytical skills, a passion for e-commerce, and the ability to
communicate insights effectively through written content.

Tasks

Market Analyst Responsibilities Focused on Product for Copywriting

• Product
  Data Analysis: Collect and analyze data on consumer preferences,
  product performance, and market trends to identify opportunities for
  enhancing product descriptions and marketing messages.
• Insight
  Reporting: Analyze reports that highlight key insights related to
  product performance to inform and refine copywriting strategies.
• Product
  Trend Identification: Review reports that monitor industry trends and
  competitor product offerings to incorporate relevant information into
  messaging strategies that resonate with target audiences.
• Cross-Functional
  Collaboration: Work closely with product development and marketing
  teams to ensure that copy aligns with product features and benefits,
  enhancing overall marketing initiatives.
• A/B
  Testing for Copy: Design and evaluate A/B tests specifically for
  product-related copy, assessing the effectiveness of different messaging
  and descriptions to optimize conversion rates.

Requirements

• Education:
  Bachelor’s degree in Marketing, Business, Communications, or a related
  field, or completion of relevant courses in these areas.
• Experience: Experience in market analysis and copywriting, preferably in an e-commerce environment.
• Analytical Skills: Strong proficiency in data analysis tools (e.g., Google
  Analytics, Excel) and the ability to translate complex data into
  actionable insights.
• Writing Skills: Excellent written and verbal communication skills, with a portfolio showcasing previous copywriting work.
• Technical Skills: Familiarity with SEO principles and experience with digital marketing tools.
• Team Player: Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.