Senior Product Marketer, Developer Marketing

POS-8087

As Product Marketing Manager of Developer Marketing you’ll be responsible for release marketing, competitive analysis, feature prioritization, go-to-market (GTM) planning and execution, and other product marketing initiatives for our developer products. You help represent the product, showcase its value and help it grow a strong user base. In this highly cross-functional role, you partner with product, marketing, brand, communications, legal, web strategy, creative, and more to pull off remarkable launches.

We’re looking for an experienced product marketer, a driver; with a strong owner’s mindset and demonstrated ability in driving product launches, go-to-market strategies, product growth through driving awareness and adoption. A story-teller; who is able to tell authentic and relatable stories by way of empathizing and understanding our customers, developers, and partners. And An Operator; who is adept at building and maintaining lasting relationships & working cross-functionally across teams to drive meaningful growth for their domain.

In this role, you’ll get to:

• Orchestrate large-scale campaigns that bring technical products like APIs, Objects, etc to market for our developers and app partners to build on. Then help launch those tools to customers.
• From identifying our developer personas through research and analysis, product prioritization, positioning, naming, competitive intelligence, and more, you help shape the overall narrative and how we bring a cohesive message to market that resonates with existing and new HubSpot developers.
• Bring to life new marketing content and messaging for overall product lines and thematic campaigns.
• Work closely with leadership and internal stakeholders to gain buy-in across and communicate milestones across various departments and stakeholders for product launches
• Build and execute a go-to-market strategy as well as drive release marketing for developer products.
• Partner closely with Developer Relations to build necessary enablement and assets to help make developers and partners successful.
• Communicate technical features and benefits with both technical and non-technical users. Identify and experiment with new routes to market to gain traction among new potential HubSpot developers with technical influence engagement
• Analyze and evaluate promotion and programs to make recommendations and improvements.
• Grow top-of-funnel demand and engagement through partnership with peer teams on new forms of content
• Run a monthly newsletter to the developer community:

We are looking for people who:

• A history and track record of not just working cross functionally but organizing and leading cross-functional project teams to deliver impactful go-to-market launches.
• General understanding of technical products like APIs, webhooks, Objects and the developer audience.
• Demonstrated experience in product marketing or building enablement for technical products, including go-to-market strategy and release marketing, for a SaaS or Product Led Growth technology company.
• Data-driven and comfortable measuring impact of efforts to iterate as needed to drive impactful results
• Skilled storyteller and customer-centric in your approach to marketing
• Can interpret usage data or market research to make decisions and recommendations
• Great project management skills including strong communication around project timelines, responsible individuals, and status
• An owner’s mindset; with high personal accountability - able to work independently to drive projects and initiatives and understand and anticipate the needs of your portfolio.

Cash compensation range: 112000-168000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

As Product Marketing Manager of Developer Marketing you’ll be responsible for release marketing, competitive analysis, feature prioritization, go-to-market (GTM) planning and execution, and other product marketing initiatives for our developer products. You help represent the product, showcase its value and help it grow a strong user base. In this highly cross-functional role, you partner with product, marketing, brand, communications, legal, web strategy, creative, and more to pull off remarkable launches.

We’re looking for an experienced product marketer, a driver; with a strong owner’s mindset and demonstrated ability in driving product launches, go-to-market strategies, product growth through driving awareness and adoption. A story-teller; who is able to tell authentic and relatable stories by way of empathizing and understanding our customers, developers, and partners. And An Operator; who is adept at building and maintaining lasting relationships & working cross-functionally across teams to drive meaningful growth for their domain.

In this role, you’ll get to:

• Orchestrate large-scale campaigns that bring technical products like APIs, Objects, etc to market for our developers and app partners to build on. Then help launch those tools to customers.
• From identifying our developer personas through research and analysis, product prioritization, positioning, naming, competitive intelligence, and more, you help shape the overall narrative and how we bring a cohesive message to market that resonates with existing and new HubSpot developers.
• Bring to life new marketing content and messaging for overall product lines and thematic campaigns.
• Work closely with leadership and internal stakeholders to gain buy-in across and communicate milestones across various departments and stakeholders for product launches
• Build and execute a go-to-market strategy as well as drive release marketing for developer products.
• Partner closely with Developer Relations to build necessary enablement and assets to help make developers and partners successful.
• Communicate technical features and benefits with both technical and non-technical users. Identify and experiment with new routes to market to gain traction among new potential HubSpot developers with technical influence engagement
• Analyze and evaluate promotion and programs to make recommendations and improvements.
• Grow top-of-funnel demand and engagement through partnership with peer teams on new forms of content
• Run a monthly newsletter to the developer community:

We are looking for people who:

• A history and track record of not just working cross functionally but organizing and leading cross-functional project teams to deliver impactful go-to-market launches.
• General understanding of technical products like APIs, webhooks, Objects and the developer audience.
• Demonstrated experience in product marketing or building enablement for technical products, including go-to-market strategy and release marketing, for a SaaS or Product Led Growth technology company.
• Data-driven and comfortable measuring impact of efforts to iterate as needed to drive impactful results
• Skilled storyteller and customer-centric in your approach to marketing
• Can interpret usage data or market research to make decisions and recommendations
• Great project management skills including strong communication around project timelines, responsible individuals, and status
• An owner’s mindset; with high personal accountability - able to work independently to drive projects and initiatives and understand and anticipate the needs of your portfolio.

Cash compensation range: 112000-168000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know theconfidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

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