Employer Brand and Attraction Specialist

Employer Brand and Attraction Specialist

About Us

IHG Hotels & Resorts is one of the world’s leading hotel companies with around 350,000 colleagues working across more than 100 countries to deliver true hospitality for good. Our diverse portfolio of differentiated brands is well known and loved by millions of consumers around the world.

We genuinely care for our entire IHG Hotels & Resorts family. All our colleagues are valued, and their wellbeing matters to us. We provide the support our colleagues need to succeed and recognise them for their hard work. Our diverse global community values different perspectives and cultures.

Here at IHG we have room for everyone. It’s true! If you’re excited about innovation with a flair for creation why not consider joining our Brand family? The business is dedicated to attracting top talent to drive our success. We believe in the power of storytelling and creative content to showcase our unique culture and opportunities.

We’re looking for someone to help shape the future of our workforce by crafting compelling narratives that attract the best and brightest.

Your day to day

• Employer Branding: Develop and enhance IHG’s employer Employee Value Proposition, spotlighting our company culture, values, and benefits through compelling content. Supporting the management and maintenance of brand integrity across the organisation and supporting the multi-programmes, campaigns, and initiatives to our external talent audience aligned with our recruitment needs.
• Strategic Support: Provide strategic support for cross-functional projects and initiatives that align with and advance our people agenda, fostering collaboration and innovation across the business.
• Social Media Management: Support the management and growth of our presence on IHG Careers social media platforms such as LinkedIn, Facebook, Instagram, and TikTok. Plan, develop and execute social media campaigns that drive engagement and attract potential candidates, spotlighting employee experiences and success stories to give candidates an inside look at life at IHG.
• Content Creation: Develop and execute our global content strategy that aligns with our recruitment goals and employer brand. Create a variety of content types including video, imagery, employee stories, blog posts, and social media updates.
• Stakeholder Management & Communication: Work hand in hand with agency partners and wider Talent Acquisition teams to ensure a seamless approach to market around how, and where, we socialise our brand storytelling and what channels and platforms provide the highest ROI.
• Collaboration & Coordination: Collaborate with HR and Corporate teams to ensure consistent / elevated output across all platforms. Work closely with recruiters, analysts and operational teams to understand hiring needs and create targeted content.

What we need from you

We’re looking for someone who is committed with a natural ability to operate effectively in a fast moving, global environment.

Critical Expertise & Experience:

• Solid experience around content creation, copywriting, ambassador campaign management and employer brand channels, platforms and tools.
• Ability to manage a campaign from set up through to execution and delivery.
• Strong copywriter with experience in asset development.
• Curious around how things work, connect and interface and have a high growth learning mindset around development and progression.
• Positive behaviours and attributes coupled with confidence around delivering guidance and hands on best practice around Employer Branding and social.
• A natural passion for social media and digital/tech platforms

Technical Skills & Knowledge:

• Proficient using a range of digital platforms and social channels.
• Video & still image editing experience across Canva, Adobe Premier Pro, and Photoshop required.

What we offer

At IHG we give our colleagues greater flexibility and balance – working in a hybrid way, blending remote and office working. Although we thrive on collaborating in person, we expect that you’re likely to spend time working remotely. Every role is different, and colleagues work with their team and their leader to determine how and when they collaborate in person. We like to believe we offer a unique culture where you have room to be yourself.

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including impressive room discounts.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow, and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.