Senior Manager of Content and Marketing

About Panthera Corporation

Founded in 2006, Panthera is devoted to the conservation of the world’s 40 species of wild cats and the vast ecosystems they inhabit. Our team of biologists, data scientists, law enforcement experts and wild cat advocates studies and protects the seven species of big cats: cheetahs, jaguars, leopards, lions, pumas, snow leopards and tigers. Panthera also creates targeted conservation strategies for the world’s most threatened and overlooked small cats. With our supporters around the world, we inform the public about the plight of wild cats, help local communities live in harmony with wild cats, protect wild cats and their prey from poaching, fight the illegal wildlife trade and safeguard the precious landscapes wild cats need to survive.Job Title: Senior Manager of Content and Marketing"

Report to: Executive Director of Communication and Marketing

Location: Remote
Job Summary
Panthera is seeking an experienced and dynamic Senior Manager of Content and Marketing. The ideal candidate will be an exceptional writer with proven expertise in creating compelling content across various global channels including email, web, SEO, blogs, and social media (wildlife experience is a plus). This role requires strong strategic planning and content integration skills, along with the ability to manage and inspire a team of content creators. The candidate should have 5-7 years of experience in content marketing or a related field.
Key Responsibilities

• Develop and implement a comprehensive global content marketing strategy aligned with Panthera’s organizational goals.

• Create high-quality, engaging content for emails, web pages, SEO, blogs, and social media platforms.

• Plan and execute content and unrestricted campaigns that drive global brand awareness, engagement, and conversion.

• Oversee content integration across all marketing channels to ensure a cohesive brand message.

• Manage and mentor a team providing guidance and support to achieve departmental goals.

• Analyze content performance metrics and adjust strategies to optimize results.

• Collaborate with cross-functional teams including design, product, and sales to ensure content aligns with overall marketing efforts.

• Stay updated on industry trends and best practices in content marketing to improve Panthera’s content strategy continually.

• Search Engine Marketing (SEM) Management Knowledge: Demonstrated ability to develop, implement, and optimize SEM strategies to drive targeted traffic, increase conversion rates, and achieve marketing goals. Proficient in using tools like Google Ads and Bing Ads for campaign management, keyword research, bid optimization, and performance analysis. Strong analytical skills to interpret data, identify trends, and make data-driven decisions to enhance campaign effectiveness. Experience with A/B testing, ad copy creation, and budget management to maximize ROI.

Qualifications

• 5-7 years of experience in content marketing, copywriting, or a related field.

• Exceptional writing, editing, and proofreading skills.

• Proven experience with content planning, strategy, and integration.

• Strong understanding of SEO best practices and content optimization.

• Experience in Drupal

• Experience in Google Analytics 4

• Experience in Email and Social media marketing strategies

• Experience managing and leading a team of content creators.

• Excellent project management skills with the ability to handle multiple projects simultaneously.

• Strong analytical skills to measure content performance and make data-driven decisions.

• Bachelor’s degree in marketing, Communications or a related field.

• Speaking and Writing French or Spanish a plus

Additional Information

• This is a full-time remote position

• Travel may be required occasionally for meetings, conferences, or other events.

• The Senior Manager of Strategic Content and Marketingreports to the Executive Director of Communications and Marketing and works closely with other members of the Global Communications and Marketing (GCM) team, executive leadership, and cross-functional departments.

• Salary and benefits package commensurate with experience and qualifications

Why Join Panthera

• Be part of a passionate and innovative team dedicated to making a positive impact.

• Opportunity to lead and shape the content strategy for a growing organization.

• Competitive salary and benefits package.

• Collaborative and inclusive work environment.

If you are a creative and strategic thinker with a passion for content marketing, we would love to hear from you.
How to Apply
Interested candidates may submit their most updated CV along with a cover letter via the Panthera Careers Page. Only shortlisted candidates will be contacted.