Develop and implement SEO strategies to improve search engine rankings and drive organic traffic
Conduct thorough keyword research to guide content teams and inform marketing campaigns
Optimize website content, including meta tags, headers, and on-page elements, for SEO
Perform regular SEO audits to identify opportunities and areas for improvement
Analyze and report on key SEO metrics, such as rankings, traffic, and conversions
Stay up-to-date with SEO trends, algorithm changes, and best practices to ensure competitive performance
Collaborate with content creators to develop SEO-driven content strategies
Build and maintain backlinks through outreach and partnerships
Deep understanding of search engine algorithms, ranking factors, and SEO best practices
Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, or Moz
Experience with website analytics tools (e.g., Google Analytics, Google Search Console)
Strong knowledge of keyword research, link building, and content optimization
Excellent analytical and problem-solving skills
Prior experience in optimizing SEO strategies for service-based businesses, with a focus on driving customer engagement and conversions
Experience in the wedding industry or legal services is a plus