22117570825 - Meta Ads Buyer 1

Job Title: Meta Ads Buyer 1

Work Hours: US Business Hours (PST)

Salary Range: $1,000-$1,500 per month

Overview of the Role:

We are seeking an experienced and strategic Meta Ads Buyer to join our marketing team. The ideal candidate will have a deep understanding of Meta (formerly Facebook) advertising platforms and will be responsible for managing and optimizing our Meta ad campaigns to drive traffic, conversions, and brand growth. If you are data-driven, results-oriented, and passionate about digital marketing, we want to hear from you!

Responsibilities:

• Campaign Management: Develop, execute, and manage Meta ad campaigns across Facebook, Instagram, and other Meta platforms to drive traffic, increase conversions, and enhance brand visibility.
• Strategy Development: Create and implement comprehensive advertising strategies aligned with the company's marketing goals and objectives.
• Performance Analysis: Monitor and analyze campaign performance, including key metrics such as CTR, CPA, ROAS, and conversion rates. Use data insights to optimize campaigns and achieve the best possible results.
• Budget Management: Oversee advertising budgets, ensuring efficient allocation of resources and maximizing ROI.
• A/B Testing: Design and execute A/B tests to determine the most effective ad creatives, targeting options, and bidding strategies.
• Audience Targeting: Develop and refine audience segmentation strategies to reach the most relevant and high-value customer segments.
• Creative Collaboration: Work closely with the creative team to develop compelling ad copy, visuals, and videos that resonate with target audiences and drive engagement.
• Trend Analysis: Stay up-to-date with the latest trends and best practices in Meta advertising, as well as industry developments to maintain a competitive edge.
• Reporting: Provide regular reports and insights on campaign performance, highlighting successes, challenges, and opportunities for improvement.

Requirements

• Experience: Minimum of 3 years of experience managing Meta ad campaigns, preferably in an e-commerce or retail environment.
• Knowledge: Strong understanding of Meta advertising platforms, including Facebook Ads Manager, Instagram Ads, and Meta Business Suite.
• Skills: Proficiency in data analysis, campaign optimization, and performance tracking. Experience with A/B testing and audience segmentation.
• Technical Proficiency: Familiarity with digital marketing tools and analytics platforms, such as Google Analytics, and Excel.
• Creativity: Ability to collaborate with creative teams to develop engaging ad content and innovative campaign strategies.
• Communication: Excellent written and verbal communication skills, with the ability to present data and insights clearly and effectively.
• Detail-oriented: Strong attention to detail and the ability to manage multiple campaigns simultaneously.
• Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field is preferred.