Principal FP&A, Sales & Marketing

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Principal FP&A, Sales & Marketing

The Principal FP&A, Sales & Marketing, is a senior-level role responsible for providing strategic financial insights and support to the Sales and Marketing functions of the organization. This role requires a deep understanding of sales and marketing dynamics, strong financial acumen, and the ability to influence decision-making at the executive level. The Principal FP&A will work closely with Sales and Marketing leadership to optimize financial performance, drive revenue growth, and improve the effectiveness of marketing investments.

Key Responsibilities:

1. **Strategic Financial Planning & Analysis:**

• Lead the financial planning and analysis for the Sales and Marketing departments, including budgeting, forecasting, and long-term planning.
• Collaborate with Sales and Marketing leadership to develop financial strategies that align with business goals.
• Analyze sales and marketing performance, providing insights and recommendations to improve profitability and ROI.

2. **Sales Performance Analysis:**

• Conduct in-depth analysis of sales performance, including revenue trends, pipeline health, and sales productivity.
• Develop and track key performance indicators (KPIs) for the sales team, identifying areas for improvement and growth opportunities.
• Support sales leadership in pricing strategy, discounting, and deal structuring to maximize revenue and margins.

3. **Marketing ROI & Effectiveness:**

• Evaluate the financial impact of marketing campaigns and initiatives, providing insights on ROI and effectiveness.
• Partner with the marketing team to optimize marketing spend and allocation of resources.
• Analyze customer acquisition costs, lifetime value, and other key metrics to inform marketing strategy.

4. **Forecasting & Budgeting:**

• Lead the development of detailed forecasts and budgets for the Sales and Marketing departments.
• Ensure alignment between sales forecasts and financial projections, adjusting as needed based on market conditions.
• Provide ongoing updates to forecasts based on actual performance and changes in strategy.

5. **Executive Reporting & Decision Support:**

• Prepare and present financial reports and analysis to executive leadership, including variance analysis and risk assessments.
• Provide financial modeling and scenario analysis to support strategic decisions, such as market expansion, product launches, and M&A activities.
• Act as a trusted advisor to Sales and Marketing leadership, offering data-driven insights and recommendations.

6. **Cross-Functional Collaboration:**

• Work closely with other finance teams, including corporate FP&A, to ensure consistency and accuracy in financial reporting.
• Collaborate with operations, product, and customer success teams to understand the broader impact of sales and marketing activities.
• Partner with IT and data teams to enhance financial systems and reporting capabilities.

7. **Process Improvement:**

• Identify opportunities to streamline and improve financial processes related to Sales and Marketing.
• Implement best practices in financial analysis, reporting, and forecasting within the Sales and Marketing FP&A function.
• Stay current with industry trends and benchmarks, incorporating them into financial planning processes.

Qualifications:

Education: Bachelor’s degree in Finance, Accounting, Economics, or related field; MBA or CPA preferred.

Experience:10+ years of experience in financial planning and analysis, with a focus on Sales and Marketing; experience in a similar industry is a plus.

- **Skills:**

• Strong understanding of sales and marketing financial metrics and performance drivers.
• Advanced financial modeling, forecasting, and budgeting skills.
• Proficiency in financial analysis and reporting tools, such as Excel, SAP, Hyperion, or similar.
• Excellent communication and presentation skills, with the ability to influence senior leadership.
• Proven ability to work cross-functionally and manage complex projects.
• Strong analytical and problem-solving skills.

### **Key Competencies:**

- Strategic Thinking

- Analytical Skills

- Leadership

- Communication

- Collaboration

- Problem-Solving

- Business Acumen

MORE ABOUT SKILLSOFT:

Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.

Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.

Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft (US) Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law.