Senior Performance Marketing Manager, EMEA
Coinbase
United Kingdom
At Coinbase, our mission is toincrease economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.
There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in aculture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to ourmission-focused approach to our work. Most importantly, we seek people who are excited about crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.
Who you are:
- You’ve got positive energy. You’re optimistic about the future and determined to get there.
- You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
- You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
- You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
- You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
- You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.
Team/ Role Paragraph: As our Senior Performance Marketing Manager, EMEA, you will lead the strategic planning and execution of paid acquisition campaigns across the region. This role will be working closely across Marketing, Product, Data Science and Creative and will ensure alignment with business goals. As an expert in paid platforms, you will own day-to-day campaign management, leveraging testing, data insights and optimization to continually improve performance and identify opportunities to spearhead Coinbase's expansion across EMEA markets.
What you’ll be doing (ie. job duties):
- Strategic Planning and Execution:
- Develop and execute comprehensive paid marketing strategies across key channels, including Google Ads, Meta, Display, and Affiliate Marketing.
- Collaborate with cross-functional teams, including Product, Data Science, and Creative, to align paid marketing efforts with broader business objectives.
- Manage and optimize large-scale campaigns to ensure efficient spend and maximum return on investment.
- Campaign Management and Optimization:
- Lead the day-to-day management of paid marketing campaigns, including setting up, monitoring, and optimizing performance.
- Utilize A/B testing and other optimization techniques to continually improve ad performance.
- Analyze campaign data and provide actionable insights to enhance effectiveness and efficiency.
- Budget Management:
- Oversee the paid marketing budget, ensuring that funds are allocated effectively across channels and campaigns.
- Forecast spend and ROI, making data-driven decisions to adjust strategies as needed.
- Report on budget performance and provide recommendations for future investments.
- Analytics and Reporting:
- Monitor key performance indicators (KPIs) to assess the success of paid marketing efforts.
- Produce detailed reports and dashboards to communicate results and insights to stakeholders.
- Leverage data analytics to identify trends, opportunities, and areas for improvement.
- Team Leadership and Collaboration:
- Foster a culture of continuous learning and development.
- Work closely with the broader marketing and cross functional teams to ensure a cohesive and integrated approach to digital marketing.
- Collaborate with external agencies and partners to drive campaign success.
- Innovation and Growth:
- Stay ahead of industry trends and emerging technologies in digital marketing.
- Experiment with new platforms, ad formats, and strategies to drive innovation within the paid marketing function.
- Advocate for the adoption of new tools and technologies that can enhance campaign performance.
What we look for in you (ie. job requirements):
- 10+ years of experience in paid marketing, with a strong track record of driving performance in a high-growth environment.
- Proven experience managing large budgets and complex, multi-channel, multi-geo campaigns.
- Expert knowledge of paid marketing platforms, including Google Ads, Meta Ads, and programmatic advertising.
- Knowledge/experience with Affiliate Marketing.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
- Proficient in using analytics tools such as Google Analytics, and other visualization/tracking tools (Looker, Superset).
- Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
Nice to haves:
- Prior experience in the fintech, crypto, or technology sectors is highly desirable.
Job ID: P61731
Pay Transparency Notice: The target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, and vision).
Commitment to Equal Opportunity
Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
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