Head of Content Marketing - Remote

Head of Content Marketing - Remote

About Thriveworks

Thriveworks is one of the leading mental healthcare companies in the USA, with over 2,800 employees, founded by and still led by clinicians. We have recently launched a new vision to become America’s most valued mental healthcare company—where our teams can fulfill their purpose and do their best work, where clients are treated with warmth and respect, and where communities benefit from access to high-quality care that helps them heal and thrive in life. At Thriveworks, we are committed to providing accessible, top-tier mental health services through a network of licensed therapists and mental health professionals. As we enter this exciting new chapter, our mission remains focused on helping people live happier, healthier lives through both in-person and online counseling services.

About the Job:

We are seeking an experienced and strategic Head of Content Marketing to lead the content strategy at Thriveworks. This is a Director-level role where you will be responsible for shaping and executing a content vision that drives brand awareness, client engagement, and thought leadership within the mental health industry. You will oversee all content initiatives across multiple platforms and formats to ensure client acquisition, retention, and community growth. The ideal candidate will be a seasoned content marketer with a proven track record in developing compelling and effective content strategies, particularly in the healthcare or wellness sectors.

This is an opportunity to build out a content strategy from the ground up!

Key Responsibilities:

• Lead the development and execution of a comprehensive content marketing strategy that aligns with business goals and enhances the Thriveworks brand. Work includes enhancing or designing content brief, coordinating/assignment of content request, editing/proofreading/fact-checking, and final QA of post-production implementation

• Oversee content creation across all platforms, including blog posts, articles, case studies, email campaigns, social media, video, and more.

• Collaborate with internal teams (including Product, Marketing, and Clinical teams) to ensure content is aligned with business objectives and resonates with key audiences.

• Build and manage a high-performing content team, including writers, editors, designers, and freelancers.

• Optimize content for SEO to ensure high rankings and organic visibility.

• Develop and maintain a content calendar to support product launches, campaigns, and ongoing engagement efforts.

• Establish content KPIs, analyze performance, and report on the effectiveness of content strategies to senior leadership.

• Stay ahead of industry trends and make data-driven recommendations to improve content strategies.

• Manage the content marketing budget, ensuring efficient and effective use of resources.

Skills/Qualifications:

• Proven experience in content marketing leadership roles, preferably in the healthcare or wellness sectors.

• Exceptional writing and editing skills with a strong ability to craft compelling narratives that connect with diverse audiences.

• Deep knowledge of SEO best practices and experience optimizing content for search engines.

• Expertise in link-building strategies and developing content that drives authoritative backlinks.

• Strong project management skills, with the ability to manage multiple projects and teams in a fast-paced environment.

• Experience using content management systems (CMS) and analytics tools such as Google Analytics, SEMrush, or similar platforms.

• Ability to work cross-functionally and collaborate effectively with teams across the organization.

• Creative thinker with the ability to innovate and adapt content strategies to meet the evolving needs of the market.

• Strong leadership and mentoring skills to develop and guide a high-performing team.

• Knows how to articulate value of initiatives in content.

Requirements:

• 8+ years of experience in content marketing, with at least 3 years in a leadership role.

• Experience managing content teams (freelance and FTE) and overseeing large-scale content initiatives.

• Demonstrated expertise in SEO, content strategy, and data analysis.

• Experience in the mental health, healthcare, or wellness industries is a plus.

Benefits

• Fully remote work environment

• An amazing team culture

• Professional development & advancement opportunities

• 401K with a 3% employer match

• Healthcare, Dental, Vision, and life insurance benefits

• Paid time off and paid holidays

• Professional EAP program for team members & household

• Additional coverage options available such as Short Term Disability, Long Term Disability, Group Accident Insurance

Successful Thriveworks employees believe in our mission to help people live happy, healthy lives. They also embody our core values, which focus on the ability and willingness to adapt, raise the bar, act with integrity, achieve our goals, and work well together. If you think you fit the bill and belong on our team, apply today!

Physical demands for Thriveworks positions may include being sedentary for long periods. Entering text or data into a computer through a traditional keyboard is also a requirement.

Thriveworks is an Equal Opportunity Employer. Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified for to bring your unique perspective to our team.

Interested in joining Team Thriveworks? We're thrilled to meet you!

With Job scams becoming more and more frequent, here's how to know you're speaking with a real member of our team:

• Our recruiters and other team members will only email you from work@tuhustle.com or an @thriveworks.com email address.
• Our interviews will take place over Google Meet (not Microsoft Teams or Zoom)
• We will never ask you to purchase or send us equipment.

If you see a scam related to Thriveworks, please report to work@tuhustle.com. You can contact work@tuhustle.com with any questions or concerns.

Thriveworks is an Equal Opportunity Employer. Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified for to bring your unique perspective to our team.

By clicking Apply, you acknowledge that Thriveworks may contact you regarding your application.