Product Marketing Manager

Cority is the global enterprise EHS software provider creating industry-leading technology to empower those who transform the way the world works. For over 35 years, Cority has been powered by the spirit of innovation, deep domain expertise, and a commitment to integrity that enables higher levels of operational and sustainable performance with the most comprehensive, human-centered, and secure SaaS platform to help workers and businesses thrive in 100 countries around the world. The company enjoys the industry’s highest levels of client satisfaction and has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com.
WHAT’S IN IT FOR YOU? At Cority, we keep abreast of the changing labour market to ensure that our employees are paid based fairly and equitably based on their skills, years of experience, education and functional experience. Employee health and well-being are at the core of what we do. Competitive health benefits, dental plans, fitness allowance, health care spending account, retirement savings plan, work from home, as well as subsidized internet provide employees and their families support and flexibility. We pride ourselves on our values-driven, performance oriented, dynamic and growth focused culture. The leadership team strives to create a meaningful work experience for employees through challenging work projects and employee recognition. Our HR team ensures our employees have opportunities to get social through corporate volunteering and social happy hours both in office and virtually. Job enrichment, employee development and career planning are our priority. Cority ensures that employees have their skills and certifications up-to-date with our annual training allowance. Internal Recruitment, Departmental Conferences, Group Training Programs, and High Talent Programs are some of the ways that we hone skills and grow talent within the company.
Position Summary:
As Product Marketing Manager I, you will act as a trusted evangelist, translating market needs and insights into compelling messaging that positions Cority as the industry leader in EHS & Sustainability SaaS software designed to help organizations reach higher levels of sustainable business performance.
You’ll act as an expert in the EHS and Sustainability software market, with a deep understanding of specific market definitions, problems, drivers, and opportunities. You will interpret and translate the impact of these factors on our customers, prospects and partners, and communicate the value of investment in Cority products and solutions to a wide range of internal and external stakeholders, including analysts, customers, prospects, partners, along with revenue and marketing leaders, consultants and customer success managers.
In your role as Product Marketing Manager I, you will analyze the competitive landscape, building organizational understanding and insight of key buyers and buying behavior, industry verticals and market dynamics. Combining this intelligence with feedback from revenue teams, partners and customers, you will curate and transfer market knowledge to Cority’s internal teams, including sales, business development, marketing, strategic solutions, product, professional services, customer success, and executive leadership, better enabling Cority’s internal teams to engage with customers and identify opportunities to help them accelerate their EHS & sustainability digital transformation.
You will research and document detailed information on key industry segments, buyers and business problems to enable the creation of marketing collateral and media that addresses awareness, consideration, decision, retention and upsell stages of the buyer’s journey. You will lead efforts to develop content that empowers our sales channels and user community to realize ever-greater success.

Major duties and responsibilities include:

• Market Insights: Understand key market trends & drivers and communicate to revenue, marketing communications and product teams their impact on industries & buyers; Monitor market size & forecasts to determine areas of market focus in specific EHS domains; Document and act as an internal expert of key buyer personas, challenges, buying behavior, criteria and processes.
• Competitive Intelligence: Act as internal lead to communicate on how to win against our competitors. Conduct and/or participate in win/loss analyses, building our understanding of competitor trends, tactics and their impact on Cority, and educate internal teams on how to beat them.
• Positioning: Develop product and industry vertical positioning to differentiate Cority in the market; Develop, refine and continually improve messaging that differentiates specific Cority products and solutions in target markets.
• Sales Enablement: Communicate the value proposition of Cority’s products and solutions to the revenue team, and collaborate with the marketing communication team to identify and develop enablement materials to support the sales cycle and improve win rate.
• Demand Generation: Strategize with marketing communications, revenue, product and solutions teams to develop marketing programs and campaigns that drive demand for Cority’s products; Develop, deliver or support content including webinars, conference presentations, blogs, articles, and podcasts to support marketing efforts.
• Product Realization & Go-to-Market: Lead project planning and communication initiatives to support the successful launch of new products and features, including ensuring organizational readiness and marketing promotion; Support the maintenance and evolution of Cority's product price list.
• Product Innovation & Roadmap: Work collaboratively with Cority’s product management team to prioritize product innovation ideas, effectively communicate product roadmap vision and initiatives, and curate education materials and training to ensure customers realize value from these investments.
• Communication, promotion and customer relations: Act as the company voice for your specific products and target industries; Communicate domain and industry insights, and promote Cority products and solutions to key internal and external stakeholders; Meet, build and support relationships with industry analysts, media partners and customers; Serve as key thought leader/speaker at conferences, industry events and media interviews.

QUALIFICATIONS:

• Education: Bachelor’s degree in Health & Safety Management or Engineering, Business or Marketing
• Work Experience: 5+ years of EHS with at least 2 years of experience in a field-facing role; Experience in B2B enterprise software and/or service marketing considered an asset; Industry EHS and/or Sustainability experience considered an asset

Competencies
• Subject matter expertise: Subject matter experience in EHS (Safety and Occupational Health & Hygiene)
• Communication: Very strong written and verbal communication skills
• Organization: Exceptional organizational skills; strong attention to detail
• Relationship building: Excellent people and management skills to interact with staff, colleagues, cross-functional teams, customers and third-parties
• Availability to Travel: 25%

Cority is committed to a diverse and inclusive work environment. Cority is an equal opportunity employer and does not discriminate based on race, nationality, gender, gender identity, sexual orientation, protected veteran status, age, disability or any other legally protected status. For applicants who would like to request for accommodation please send an email to work@tuhustle.com.