Email & SMS Copywriting Independent Contractor (w/ a Sense of Humor)

At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh while selling them the most comfortable underwear on the planet. Our mothers don’t always approve of what we do, but the millions of people we’ve entertained over the years do.

We create award-winning content that blurs the lines between advertising and entertainment—whether it’s emails, texts, social media, or beyond—in a fast-paced, ever-evolving environment. If you’ve got a sharp sense of humor and more ideas than you know what to do with, we’ll find a place to put them. We’re searching for someone who can walk the tightrope between driving performance and keeping our irreverent brand voice intact.

Requirements

Essential Duties and Responsibilities:

• Develop and execute hilarious, high performing email and SMS campaigns
• Write 2-3 highly engaging emails and SMS campaigns per week that drive opens, clicks, conversions and replies at rates that wildly outpace other email programs
• Ideate and champion creative for email automations and flows
• Work with channel owners and graphic designers to effectively communicate brand voice through various channels
• Conceptualize engaging and entertaining weekly SMS content
• Actively run and participate in brainstorming sessions for various creative opportunities across the business
• Occasional Other Asks: Elevate current branding through product descriptions, paid social advertisements, print campaigns, and various other aspects of the business. Support public relations efforts crafting humor-driven stories and headlines that amplify our brand.

Competencies:

• Proven ability to create clever, funny content that helps achieve business goals (sales) and brand objectives (entertaining the audience)
• Works with a sense of urgency and demonstrates the ability to adapt to changing priorities and circumstances
• Detail oriented
• The ability to learn new systems and processes quickly
• Excellent communication; writing and speaking
• Exceptional spelling and grammar

Education and Experience:

• Ability to prove how you can accomplish the essential duties and responsibilities of this role
• Please provide work or samples

Benefits

• Independent contractor role
• Flexible working hours
• Remote
• $50-$100 per hour