Senior Manager, Marketing Analytics, Planning, and Business Operations

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ambitions and challenges, giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits.

Avaya contact center and communications solutions help power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create.

The richness of Avaya’s global team diversity is our greatest strength, and we are committed to being a workplace where authenticity and individuality are celebrated and different perspectives are embraced. Learn more at www.avaya.com.

About The Opportunity

We are looking for an experienced and strategic Senior Manager, Marketing Analytics, Planning, and Business Operations to join our Marketing Operations Team. This role will lead marketing planning, analytics, and strategic initiatives while managing a remote team. Reporting to the Director of Marketing Operations & Analytics, this position blends hands-on data analysis with leadership and collaboration across marketing, sales, and finance.

The ideal candidate will have 5-7+ years of experience in marketing operations, business planning, and strategic analytics. They should excel in developing data-driven insights, aligning marketing and sales strategies, and executing projects focused on measurable business outcomes.

Key Responsibilities:

Strategic Planning & Leadership:

• Drive marketing strategy and business planning to align with corporate goals.
• Lead Quarterly Business Reviews (QBRs), analyzing campaign performance and pipeline metrics.
• Oversee the strategic execution of marketing operations, balancing high-level decision-making with detailed analytics and planning.
• Collaborate with Sales Operations to optimize lead management and align marketing initiatives with business growth.

Metrics & Financial Models:

• Develop and maintain financial models for budgeting, demand forecasting, and marketing ROI.
• Lead the creation of a marketing scorecard to track key KPIs, such as awareness and demand generation.
• Apply analytics to address business challenges and guide strategic improvements.

Team Leadership:

• Manage and mentor a remote team, overseeing dashboards, marketing reports, and performance metrics.
• Foster an agile work culture, optimizing team performance while maintaining a hands-on leadership approach.

Cross-functional Alignment:

• Work closely with Marketing, Sales, and Finance to ensure alignment on goals and performance tracking.
• Present insights to senior leadership, connecting marketing activities to business objectives.

Sample Projects:

• Develop dashboards to track marketing funnel and lead flow.
• Build financial models for cost-per-lead (CPL) and pipeline forecasting.
• Analyze campaign performance to identify the most effective strategies.
• Create a holistic marketing scorecard to track awareness, demand generation, and product enablement.

About You

• 5-7+ years in business planning, marketing analytics, or strategy, ideally in a B2B environment.
• Strong experience in consulting or strategic analytics.
• Proven track record in managing marketing funnels, lead management, and performance metrics.
• Strong analytical and financial modeling abilities.
• Proficiency in SQL and experience with data visualization tools like Power BI, Tableau, or Sigma.
• Hands-on leadership style with strong communication and presentation skills.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

The selection process will include a case challenge and an analytical exercise for final candidates.

Compensation

The base salary range for this role is $140,000 - $200,000 + bonus.

Our Benefits Include

Well-Being We provide comprehensive health insurance plans that include medical, dental and vision for you and your family, in many countries. We also provide wellness and employee assistance programs. Recharge & Refuel: We work in a dynamic environment, and we recognize the need for you to take a break and recharge. We encourage employees to use our generous time-off policy on a regular basis. Continuous Learning Grow your skills with access to on-demand platforms and enhance your diversity lens by participating in a program that fully funds you for a cultural immersion in another country. Growth & Development: A feedback loop is important as you grow in your role and career. We schedule frequent check-ins with you and your leaders to help you identify your path to success. Giving Back We recognize Avayans for their time and effort spent impacting causes within their communities. And we host an annual, company-wide Month of Giving.

Equal Opportunities and Privacy Statement

Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at https://www.avaya.com/en/privacy/policy/) and applicable Privacy Statement relevant to this job posting (accessible at https://www.avaya.com/en/documents/info-applicants.pdf).