Email Lifecycle Marketer

Position: Lifecycle Marketer

Work Hours: US Eastern Time (flexible)

Location: Fully Remote

Our client is a strategy, design and technology firm with offices in Canada.

They are more than just a consulting firm – they are a catalyst for business transformation. Their mission is to help high-growth e-commerce and consumer brands reach new heights through data-driven strategies, operational excellence, and cutting-edge digital solutions. With a team of passionate experts and a dynamic, collaborative culture, they thrive on solving complex challenges and driving impactful results for their clients.

You will have the opportunity to work with industry leaders, shape the future of commerce, and be a key player in delivering exceptional value. If you're driven by innovation and have a desire to make a real difference, this is the place for you.

Key Responsibilities

• Develop and execute lifecycle marketing strategies across email, push, SMS, in-app messaging, direct mail, and more.
• Lead the development and implementation of CRM initiatives to personalize user experiences and maximize customer lifetime value across all touchpoints.
• Collaborate cross-functionally with product, engineering, and data teams to integrate CRM tools and capabilities into our app/website.
• Analyze user behavior, segmentation, and performance metrics across channels to identify opportunities for optimization and growth.
• Design and manage A/B tests and experiments to iterate on messaging, targeting, and user flows across email, push, SMS, and in-app messaging campaigns.
• Develop and maintain KPIs and dashboards to track performance and provide regular insights to key stakeholders across all channels.
• Stay informed about industry trends, best practices, and emerging technologies in lifecycle marketing and CRM.

Requirements

• 4+ years of experience in lifecycle marketing, retention, CRM, or a related field, preferably in a fast-paced startup environment. Experience at a two or three-sided marketplace is preferred.
• Proven track record of developing and executing successful lifecycle marketing and CRM strategies that drive measurable business impact.
• Strong analytical and reporting skills, with the ability to take action on insights found.
• Experience working hands-on with Google Analytics (GA4), SQL, Amplitude, and other analytics tools
• Experience working hands-on with CRM platforms and marketing automation tools. Specific experience salesforce marketing cloud a must
• Excellent communication and collaboration skills with the ability to influence and align cross-functional teams.
• Strategic mindset with the ability to think long-term while also rolling up your sleeves and executing at a tactical level
• Highly organized with strong project management skills and the ability to prioritize and manage multiple initiatives simultaneously