Performance Marketing Specialist

🚀About Uplift

Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC. With successful placements in 52 countries, we combine speed and cutting-edge technology to source top executive and mid-senior talent across various functions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends.

⭐About Our Client

Our client is a leading digital marketing agency in Europe, specializing in guiding brands through the dynamic landscape of performance marketing with expertise and innovation. Their platform’s speed and accuracy in measuring and adjusting campaigns are critical, which is why they prioritize seamless integration and pipelines, providing customizable and state-of-the-art analytics with automated rules.

The company operates with the agility of a startup, promoting a dynamic work environment without micromanagement or mundane tasks. Their mission is to deliver excellence in every aspect of the business; constantly pushing boundaries, staying ahead of industry trends and taking new approaches to ensure the partners stay one step ahead.

Requirements

Responsibilities:

Campaign Management:

• Manage, execute, and plan paid digital marketing campaigns across platforms like Facebook, Instagram, and TikTok (ideally). Snapchat and Google Ads would be a great benefit!
• Monitor and optimize campaigns daily to maximize ROI and achieve KPIs, including CPC, CPA, CTR, and conversion rates.
• Conduct creative tests to identify the most influential creatives, messaging, and targeting strategies.

Data Analysis and Reporting:

• Analyze campaign performance data to derive insights and inform future strategies.
• Prepare detailed performance reports and present findings to clients.
• Utilize analytics tools (including MMM's) to track performance, user behavior, and funnel metrics.
  

Budget Management:
• Allocate and manage marketing budgets across different campaigns and platforms to ensure cost-effective advertising spend.

• Monitor campaign budgets regularly to prevent overspending and maximize returns.

Audience Targeting and Segmentation:
• Develop and implement targeting strategies based on customer behaviour, market research, and historical data.

• Create and manage remarketing and lookalike audiences to re-engage previous visitors and find new potential customers.

Collaboration:

• Work closely with creative teams to develop and refine ad creatives and messaging.

• Collaborate with product, sales, and other marketing teams to align performance marketing strategies with overall clients' business goals.

• Coordinate with external vendors and agencies when necessary.

Stay Updated:
• Keep up-to-date with industry trends, algorithm updates, and new tools/platform features.

• Continuously learn and adapt to changes in the digital marketing landscape to maintain competitive advantage.

Candidate Requirements

• 2+ years of hands-on experience in performance marketing in roles like Media Buyer, Client Solutions Manager, or PPC Specialist.
• Proven experience with Web and App-based products is a must.
• Expertise across various verticals (e-commerce, dating, mobile apps, gaming, etc.).
• Extensive knowledge of the digital marketing landscape, including key channels and agency operations.
• Skilled in optimizing ad placements, managing budgets, and developing bidding strategies.
• Comprehensive understanding of performance marketing methodologies.
• Capable of conducting in-depth data analysis to extract valuable insights.
• Exceptional written and verbal communication to convey results clearly.
• Efficient in handling multiple projects and campaigns concurrently.
• Background in digital marketing agencies is a significant asset.

Benefits

• Competitive salary
• A team of the best specialists in their field, constant development.
• Flexible schedule (start of work from 8 to 11, 8 hours/day).
• Paid vacation, sick days.
• Rotation program.
• Stable payouts.
• Ability to work both remotely and in the office.