Marketing Specialist, Demand and Lead Generation (Remote in the US)

Build your best future with the Johnson Controls team!

FM:Systems, now a part of Johnson Controls (JCI), provides workplace management technology and solutions that enable facility and real estate teams to identify, plan and deliver the ideal workplace for every employee. Our broad solutions portfolio of software and hardware, specializing in space management and optimization, assets and maintenance, strategic real estate planning, resource scheduling, as well as projects and sustainability, empowers our clients to gain insight into how their facility space is performing, how they enhance efficiency and create an employee-centric workplace.

As a global leader in smart, healthy, and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places, and the planet. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through significant work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away!

What we offer:

• Competitive salary

• Paid vacation/holidays/sick time

• Comprehensive benefits package including 401K, medical, dental, and vision care.

• On the job/cross training opportunities

• Encouraging and collaborative team environment

• Dedication to safety through our Zero Harm policy

• Check us out: A Day in a Life at Johnson Controls

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What you will do:

FM:Systems is looking for a Marketing Specialist to join our team. This role will work cross-functionally with key stakeholders in Marketing, Sales, and Product Management to develop and execute marketing campaigns designed to drive demand and generate high-quality leads. The Marketing Specialist will be responsible for the creation and deployment of integrated marketing campaigns that generate brand awareness, create leads, influence and build pipeline, and accelerate deals through the pipeline, ultimately resulting in new business revenue. This role reports to the Marketing Manager.

How you will do it:

• Develop and implement effective marketing strategies to drive new contacts, convert leads, and engage previously un-engaged audiences.

• Identify and target contacts through various channels, manage lead qualification scoring, and set up automated workflows to nurture contacts through the funnel.

• Collaborate closely with the sales team to align marketing efforts with sales goals, optimizing the use of marketing campaigns, tools, and materials.

• Create playbooks tied to marketing campaigns to support sales follow-up and alignment efforts.

• Leverage and manage the marketing tech stack, including HubSpot, Salesforce, BigMarker, Asana, and Canva, to streamline and scale marketing efforts.

• Monitor and analyze the performance of marketing activities, provide regular reports, identify insights, and recommend actionable plans to optimize programs.

• Stay updated on the latest trends, technologies, and best practices in demand generation to continuously improve marketing program effectiveness.

• Report on the status of budget requirements, goals, and KPIs to effectively contribute to revenue goals.

• Ensure the accuracy and cleanliness of data within the CRM and marketing automation system.

​What we look for:

• University degree in Business, Marketing, Communications, or a related field, or an equivalent combination of education and experience

• Minimum of 3 years of experience in corporate marketing, preferably in a B2B market and/or SaaS industry

• Proven track record of creating marketing programs, including executing and running campaigns to drive qualified leads into the sales pipeline

• Comprehensive understanding of audience segmentation, persona or contact targeting, and behavioral targeting

• Excellent written and oral communication plus interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.

• Proactive and self-motivated, with the ability to work independently and manage multiple priorities

• Proficiency with marketing automation, project management, and other sales tools preferred (e.g., HubSpot, Salesforce, Asana).

• Proficiency with standard corporate productivity tools (email, virtual meetings, MS Office).

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. For more information, please view EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit www.johnsoncontrols.com/careers.

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.

in the US

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visitEEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.