Manager, B2B Marketing, Accutrade & Platform

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

The Manager, B2B Marketing plays an integral role in Cars Commerce AccuTrade and Cars Commerce Platform B2B product solutions and how they are experienced by our Dealer and OEM customers. You will lead the introduction of disruptive SaaS (software as a service) solutions to the automotive industry through product go-to-market and sales enablement. You will manage a Strategist and work in concert to provide Marketing support to the business.

As a strategic leader of AccuTrade and Cars Commerce Platform solutions, you will champion the growth of AccuTrade and its product lines with sales and our customers. You’ll actively monitor customer count, revenue growth and sales satisfaction and leverage these signals to determine the necessary resources, tools, and communication needed to support our Sales teams. This role will require you to be bold, proactive, and insightful with a strong grasp on the fundamentals of B2B sales enablement and product marketing. You will embody Cars Commerce values by “taking ownership” for the execution of AccuTrade and Cars Commerce Platform B2B marketing strategy and helping teams “rise together” to meet our company Growth Drivers.

Responsibilities

• Oversee the lifecycle of AccuTrade and Cars Commerce Platform commercialized products for a customer base of 19k+ local retailers
• Understand the end product user and advocate for their needs and a simplified experience through every product we bring to market
• Articulate product value propositions clearly, including metrics that demonstrate customers’ desired business outcomes
• Guide development and distribution of case studies, sales playbooks, testimonials, and other seller tools to best enable our teams
• Advocate internal and external customer needs within Cars Commerce internal cross-functional teams
• Build strong relationships with partners across Product, Sales, Production, Comms and more to collaborate cross-functionally to drive the go-to-market efforts and feedback loops
• Proactively identify and address complex issues related to the product lifecycle including feature parity, training gaps, communication breakdowns, and process inefficiencies.
• Coordinate with the Marketing Operations and Creative & Production teams to develop campaigns and collateral that will truly resonate with our Sales, dealer and OEM audiences
• Design feedback loops for continuous improvement
• Monitor unit sales and revenue by product, identify roadblocks to success and work cross-functionally to eliminate them
• Act as subject matter expert on our solutions for both sales audiences and key clients
• Utilize data and feedback to assess sales confidence, the effectiveness of both enablement programs and key sales tools, and then prioritize the ongoing adjustments needed for our strategy

Required Experience/Skills

• Bachelor’s degree or equivalent work experience
• 7+ years of product marketing and sales enablement experience; people management experience preferred
• Saas experience and/ or understanding of dealership operations with demonstrated ability to distill complex product and feature sets to simple concepts and messaging
• Problem solving skills to identify the connective tissue between customers’ business challenges, our products and solutions, and our business goals
• A collaborative mindset with the ability to sit at the intersection of many departments in our business and leverage that position to mobilize cross-functional teams to take on transformative challenges.
• Analytical thinker, able to create a vision for demonstrating value propositions through a variety of marketing performance and user data, generating a wealth of Sales and Client data through team actions, and then leveraging that data to drive powerful recommendations for the business.
• Excellent communication skills, with the ability to manage up, down and across
• Strong written and verbal presentation skills with a confidence in speaking to large sales teams, external clients and mid-exec level.
• A balance of organization and consistency with a creative flair for creating internal and external communications campaigns that drive results.

In the spirit of pay transparency, we are excited to share the base salary range for this position which is not inclusive of bonuses, benefits or other forms of compensation that the position may be eligible for. If you are hired at Cars Commerce, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you're seeking, then we encourage you to apply and learn more about the total compensation package for this position.

Our Comprehensive Benefits Package includes:

• Medical, Dental & Vision Healthcare Plans
• 401(k) with Company Match + Immediate Vesting
• New Hire Stipend for Home Office Set-Up
• Employee Stock Purchase Program
• Generous PTO
• Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
• Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.