Marketing Event Specialist

At MCG, we lead the healthcare community to deliver patient-focused care. We have a mission-driven team of talented physicians and technical experts developing our evidence-based content and innovating our products to accelerate improvements in healthcare. If you are driven to enhance the US healthcare system, MCG is eager to have you join our team. We cultivate a work environment that nurtures personal and professional growth, and this is a thrilling time to become a part of our organization. With dynamic roles that offer meaningful impact, you'll be able to fully realize your potential. Plus, you'll enjoy world-class benefits and the security, stability, and resources of our parent company, Hearst, with over 100 years of experience.

The Marketing Event Specialist is responsible for managing all aspects of tradeshow execution, including planning and coordinating regional tradeshows, and handling collateral and event materials. They are also responsible for budget reconciliation, vendor coordination, marketing strategies to boost attendance, and ensuring effective lead capture and follow-up.

You Will:

• Execute innovative in-person tradeshows that promote the organization, strengthen our brand, generate leads, and foster relationships.
• Ensure the company’s brand is consistently represented across all event materials, messaging, and interactions.
• Plan, organize, and execute all tradeshow participation and logistics aspects.
• Place and track orders for all necessary event materials, promotional items, and marketing collateral, including post-show returns.
• Maintain clear and consistent communication with all stakeholders, providing updates and ensuring alignment on event goals and expectations.
• Coordinate with internal teams (e.g., Sales, Marketing, Product) to align event goals with company objectives.
• Maintain the project management database in Wrike to support the planning, execution, and reporting of tradeshows and project statuses.
• Manage the budget for shows assigned, ensuring cost-effective use of resources while maximizing ROI.
• Collaborate with the sales team and marketing department to ensure a unified presence at the tradeshow.
• Analyze event performance, including attendance, lead quality, ROI, and staff feedback, using the data to recommend improvements for future events.
• Reconcile event-related expenses against the budget, ensuring all costs are accurately tracked and reported.
• Review and manage contracts with tradeshow organizers, vendors, and service providers.
• Proactively identify and mitigate potential risks associated with event planning and execution.
• Coordinate with vendors to ensure timely delivery and quality of goods and services.
• As needed, assist with the planning and execution of large trade shows and other tasks to support the Marketing department.
• Available to troubleshoot during show hours for assigned shows (90% remote, 10% in-person).
• For in-person shows, responsible for supervising booth installation and dismantling, opening and closing the booth each day of the show, supporting any speaking sessions, and being on call for the booth staff if anything arises.

What We're Looking For:

• At least two years of experience planning and executing tradeshows or similar large-scale events.
• Advanced proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint)
• Experience with project management platforms like Wrike, Asana, or Trello.
• Ability to travel 10-20% of the time to support trade shows
• Visit corporate office in Seattle for required company events (usually 5-6 times a year)

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Event Management, Business Administration, or a closely related field preferred.
• Previous experience in the healthcare and/or technology sector preferred.
• Proficiency in Adobe Creative Cloud preferred.
• Experience with marketing tools and platforms such as Salesforce, Marketo, SurveyMonkey, and Allego
• Excellent written and verbal communication skills for coordinating with internal teams and external vendors.
• Strong interpersonal skills to build and maintain relationships with stakeholders, vendors, and team members.
• Ability to prioritize tasks, manage time effectively, and meet deadlines.
• Quick thinking and resourcefulness to resolve unexpected challenges or issues during event planning or onsite execution.
• Strong critical thinking and problem-solving skills

Pay Range:$62,400 - $87,400

Other compensation:Bonus Eligible

Perks & Benefits:

💻 Remote work

🩺 Medical, dental, vision, life, and disability insurance

📈 401K retirement plan; flexible spending and health savings account

🏝️ 15 days of paid time off + additional front-loaded personal days

🏖️ 14 company-recognized holidays + paid volunteer days

👶 8 weeks of paid parental leave + 10 weeks of paid bonding leave

🌈 LGBTQ+ Health Services

🐶 Pet insurance

📣 Check out more of our benefits here:https://www.mcg.com/about/careers/benefits/

All roles at MCG are expected to engage in occasional travel to participate in team or company-sponsored events for the purposes of connection and collaboration.

MCG is a leading healthcare organization dedicated to patient-focused care. We value our employees' unique differences and are an Equal Employment Opportunity (EEO) employer. Our diverse workforce helps us achieve our goal of providing the right care to everyone. We welcome all qualified applicants without regard to race, religion, nationality, gender, sexual orientation, gender identity, age, marital status, veteran status, disability, pregnancy, parental status, genetic information, or political affiliation. We are committed to improving equity in healthcare and believe that a diverse workplace fosters curiosity, innovation, and business success. We are happy to provideaccommodationsfor individuals. Please let us know if you require any support.