Product Marketing Manager

Out-of-Home (OOH) is the fastest growing channel in advertising. From billboards to retail media to urban panels, 98% of us see at least one OOH advertisement every week. It’s a part of life. As the pioneer in OOH technology, we build solutions that help brands find their audience in the right place at the right time, on digital signage networks around the corner, or around the world.
About us:
Vistar Media is the home of out-of-home (OOH). As a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace, we offer technology designed to make buying and selling OOH media easier. Our goal is simple: to help the world's marketers leverage OOH's unique ability to motivate and delight.
From strategic partnerships with major media owner networks to executing impactful campaigns with renowned global brands such as Nestlé, Porsche, Target, and Levi's, our team is filled with passionate, innovative, and collaborative problem solvers, engaging and entertaining consumers like you in the real world. Find your home in out-of-home - find your people at Vistar.

About the role:
As a Product Marketing Manager at Vistar Media, you will be at the forefront of launching and driving go-to-market (GTM) strategies for our cutting-edge software products. You’ll work closely with another product marketer and the customer education and training lead to ensure our products not only reach the market effectively but also deliver ongoing value to our customers. This role demands a highly detail-oriented candidate who thrives in cross-functional environments, excels at building and implementing processes, and remains laser-focused on generating revenue and customer value from our software products.

What you'll do:

• Develop and execute go-to-market (GTM) strategies that drive adoption of key features and tools across the Vistar demand-side platform, supply-side platform, and ad server.
• Collaborate closely with existing product marketing teams to align on messaging, customer engagement tactics, and promotional activities.
• Partner with the customer education and training lead to ensure that our customers fully understand and utilize our products through comprehensive training programs and resources.
• Launch dedicated initiatives to drive adoption of key capabilities through targeted messaging, content, and client engagement tactics (email, webinars, etc.).
• Conduct internal and external research to demonstrate and showcase the value of key features and capabilities.
• Create and refine detailed messaging that links each core feature to customer-oriented benefits, ensuring alignment across sales, marketing, and product teams.
• Own the creation and maintenance of materials supporting sales and marketing of Vistar’s core products and services; ensure product marketing materials remain up-to-date with the latest product, partnership, and regional capability changes.
• Analyze product feature adoption data and develop strategies to drive specific engagement goals, continually focusing on revenue generation and customer value.
• Build and implement processes that enhance cross-functional collaboration and ensure seamless execution of product marketing initiatives.

What experience we're looking for:

• Bachelor’s degree from a 4-year college or university in marketing, advertising, communications, business administration, or a related field.
• 5 years of professional experience, with 2+ in B2B product marketing.
• Specific experience in ad tech or programmatic media is strongly preferred.
• Demonstrated success in executing go-to-market strategies, achieving product adoption, and driving customer engagement.
• Proven ability to work cross-functionally with product, marketing, sales, and customer education teams.
• Experience in building and implementing processes that improve team efficiency and drive business outcomes.

Who you are:

• Expert at grasping and translating complex technical capabilities into clear end-user benefits.
• Exceptionally detail-oriented, with the ability to manage multiple priorities and stay organized in a fast-paced environment.
• A strong communicator who can collaborate effectively across various teams and present to all levels and functions within a company.
• Impeccable copywriting and editing skills, with a focus on delivering clear and compelling messaging.
• A proactive, creative, and results-driven individual who thrives in a dynamic, fast-paced environment.

Success Qualities

• Proactive and driven, with a strong work ethic.
• A problem solver with strong critical thinking skills.
• Possessing excellent communication, collaboration, and interpersonal skills.
• High accountability and self-awareness.

What we offer:

• Flexible, fun start-up environment and culture
• An approachable and accessible C-Suite
• Comprehensive health benefits
• 401k + match
• Quarterly lifestyle stipend
• Unlimited PTO and summer Fridays
• Company-wide and team-specific entertainment budgets for both in-person and virtual team building
• A flexible hybrid work environment, with a fully stocked kitchen, weekly catered lunches, and casual attire while in office
• Sponsored Volunteer Events and Vistar Gives Back program
• Biweekly expensed lunch perk for fully remote employees

At Vistar Media, we carefully consider a wide range of factors, including experience, skills, and other relevant business considerations. These considerations can cause compensation to vary. Please note that the salary range information that follows is a good faith estimate for this position. The salary range estimate for this position as performed in New York City is $125,000 - $130,000 plus bonus potential, comprehensive health benefits, 401k with company match, and a lifestyle stipend. The salary range for this position as performed outside of New York City and CA may vary. The actual pay will be at Vistar Media’s sole discretion, and determined by factors including but not limited to geographic location, skills, qualifications, and experience.
If you’re ambitious, highly driven, and interested in making an impact, Vistar is the place for you. Apply to join our team… we’ll see you out there.
Recruiting fraud is a serious issue facing jobseekers. Please be aware that Vistar Media would never require personal information (such as bank account information) during the interview process. Should an employee from Vistar Media reach out to you, that communication will come from an @vistarmedia.com email address. During a typical interview process, you will have several phone, video, and/or in-person interviews with multiple Vistar Media employees before a hiring decision is made. We do not require payment from applicants for training or other costs incurred, nor do we offer compensation before hiring.