Email Developer (SFMC)

In a nutshell

We are looking for an Email Front-End Developer with 2 – 3 years’ experience in the digital eCRM industry (agency or in-house). Main responsibilities for building, testing, and amending HTML emails for various mainstream and globally based clients, as well as layout setup and content entry via a pre-existing HTML framework. There will also be a requirement to convert externally supplied, vanilla HTML for ESP deployment. Where needed, technical feedback and recommendations to externally built HTML may be needed.

What I need to do:

The role is an integral part of ITG’s ECRM deliverables and omni-channel campaigns, across a wide range of industries.

You’ll be responsible for understanding project briefs, coding HTML emails, content entry, testing across multiple platforms (Litmus rendering emulation) and uploading to the broadcasting platform relevant to that campaign.

Tests will be sent to your team lead, or a peer for technical QC and then onto Client Services for content review, alongside a completed checklist to confirm the steps actioned. Any required amends will be fed back, and actioned as an amend round, and QC process repeats until final approval.

For some tasks briefed, externally sourced HTML will be provided for ESP conversion, so knowledge of ESPS such as Salesforce Marketing Cloud (or similar) is a must.

How will I succeed:

• Delivering email campaigns within the timescale set, ensuring accuracy of rendering and content.
• Exploring new and pioneering code techniques to introduce modern features, and implementing acceptable fallbacks where necessary.
• Showing initiative to manage your own workload effectively, and forward planning.
• Able to work in an agile environment, where work to be continued is well documented, and handover notes provided where required. Conversely, you will be required to continue pre-existing code, derived from our master responsive framework.

Requirements

What I need to know:

• Mobile responsive email HTML coding and styling techniques, supported by all mainstream email clients and mobile apps.
• Limitations of Email coding, and common fallback techniques where necessary.
• The latest considerations within eCRM (DarkMode for example)
• Fluency with HTML editors such as Adobe Dreamweaver or Sublime Text. A good knowledge of FIGMA and Adobe Photoshop, XD, Illustrator and InDesign.
• Extensive broadcasting platform experience and their relevant code syntax (e.g. Salesforce Marketing Cloud and AMPscript).

What I need to show:

• Creative understanding and passion for pixel perfect HTML and CSS, you’ll produce quality work that is compliant with the latest email standards.
• Ability to juggle multiple projects and deliver client work to tight deadlines.
• Keeping up-to-date on the latest developments in front-end coding.
• Proven working knowledge of email best practice.
• Precise and accurate approach to HTML.
• Coded examples of work, that shows experience of front-end development, with a strong focus on email development.
• Basic design manipulation and image editing (e.g.,cropping, exporting and compressing imagery).

What decisions can I make:

• Advice / feedback on a provided design that does not meet email best practice.
• Improvements and suggestions on existing HTML templates.

Applying logic driven content based on availability in data, to help with efficiency (i.e. 1 data driven

Benefits

Work’s a treat!

On top of a competitive salary, you can expect a whole load of perks:

• 25 days’ holiday + bank holidays – we understand the importance of you getting some down time.

• Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing.
• Pension Scheme – helping you save towards your retirement home in the sun!
• Corporate Medical Cash Plan – claim back the cost of your medical treatments.
• Smart Working Options – spend up to 40% of your working week from home.
• So many savings – through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.

• Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy.
• Cycle to Work Scheme – save on the cost of biking to work.
• Monthly Employee Awards - Employee of the Month programme with £250 bonus
• Raising money for charityincluding a paid Volunteer Day – we’re all about giving back… and having lots of fun in the process!
• Referral scheme – know the perfect person to join the team? You could bag £1,500 for a putting a good word in.

• Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
• Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups (ERGs) available to employees which offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other. These include Black ITGers Together, LGBTQ+ Together, Mens Health Together, Muslims Together, Neurodiversity Together, Working Parents and Carers Together and Women In Tech Together.

What next?