Head of Digital Marketing (m/w/d)

Empowering every employee.

Our mission is to be the world's most used employee app by changing the way frontline employees work.

Bei Flip brennen wir mit Leidenschaft für eine Mission: Wir wollen die Welt der Frontline-Worker revolutionieren und ihnen eine Stimme geben! Werde jetzt ein Flip Game Changer und arbeite mit einem unschlagbaren Team daran, dass alle Mitarbeitenden, ganz gleich wo sie arbeiten, Zugang zu ihren unternehmensinternen Informationen haben. Bist du bereit, das Arbeitsleben von Millionen von Menschen zu transformieren? Dann komm zu uns!

Job Description

We are seeking an ambitious, talented, and experienced digital marketer to take on the pivotal role of Head of Digital Marketing. In this role, you'll be at the heart of our marketing efforts, demonstrating the value of our strategies across the organization and ensuring that our target audiences receive the right messages at the right moments.

What You’ll Do...

• Strategy, Planning & Execution
  • Develop and execute a comprehensive digital marketing strategy with a focus on B2B and account-based marketing (ABM).
  • Align digital marketing strategies with overall business objectives to ensure maximum impact.
• Campaign Development & Data Utilization
  • Build and leverage data-driven marketing campaigns, utilizing intent data to target and engage key accounts effectively.
• Ownership of Paid Acquisition Channels
  • Paid Social: Manage and optimize campaigns on platforms such as LinkedIn, Facebook, and Twitter to reach targeted B2B audiences.
  • Paid Search: Oversee PPC strategies, including keyword management and bid optimization, to drive high-quality leads.
  • Display Advertising: Implement and refine display ad campaigns to increase brand visibility and support lead generation.
• Ownership of Organic Channels
  • Organic Social & Employee Advocacy: Drive engagement and brand awareness through organic social strategies and employee advocacy programs.
  • Organic Search (SEO): Optimize website content and technical SEO to improve organic search rankings and increase inbound traffic.
• Website Management
  • Serve as the primary owner of the website, ensuring it is optimized for user experience, lead conversion, and search engine visibility.
• Nurture Programs
  • Develop and manage lead nurturing programs to guide prospects through the sales funnel and increase conversion rates.
• Budget Management
  • Oversee the digital marketing budget, ensuring efficient allocation of resources across channels and campaigns.
• HubSpot & Tracking Data
  • Manage HubSpot and other marketing tools to ensure accurate data tracking

Who you are...

You are a seasoned digital marketing expert with a proven track record of building scalable, systematized, and integrated digital marketing strategies within a B2B environment. You excel at driving both the quantity and quality of leads through the funnel, combining strategic vision with hands-on execution. Technically adept and tactically creative, you are a proven pipeline builder and revenue generator, with a deep understanding that ROI is your ultimate measure of success. Your passion for data fuels your growth-driven mindset, but your true expertise lies in discerning the key elements that lead to sustainable growth.

Ambitious and driven, you are also an exceptional team player who knows how to engage and align stakeholders with digital marketing initiatives and results. You prioritize transparency and accountability, consistently providing clear visibility into what works—and what doesn’t. As a strong communicator and leader, you ensure that your team is positioned at the core of the organization, driving business objectives and contributing meaningfully to overall growth.

What you’ll need...

• 5+ years of digital marketing experience within B2B SaaS
  • Proven expertise in developing and executing successful digital marketing strategies tailored to the B2B SaaS environment.
• Strong understanding of account-based marketing (ABM)
  • Demonstrated ability to implement ABM strategies that effectively target and engage key accounts.
• Proven track record of driving pipeline and revenue
  • Clear history of delivering measurable results, with pipeline growth and revenue directly attributed to your digital marketing efforts.
• Core Channel Experience
  • Organic Search (SEO): Extensive experience in optimizing for organic search to drive inbound traffic and improve search rankings.
  • Paid Search (PPC): Deep expertise in managing paid search campaigns focused on lead generation and ROI.
  • Paid Social: Proven track record in leveraging paid social platforms to reach and engage B2B audiences.
• Experience with key tools and platforms
  • Marketing Automation: HubSpot or similar platforms.
  • Analytics & Reporting: Google Analytics, Google Tag Manager, and other analytics tools.
  • SEO & SEM Tools: SEMrush, Moz, or similar platforms.
  • Intent Data & ABM Tools: Familiarity with intent data platforms and LinkedIn Sales Navigator; experience with ABM platforms like Demandbase is a plus.
• Leadership & Team Management
  • Proven ability to lead, mentor, and grow a digital marketing team, fostering a collaborative and results-driven environment.
• Strategic & Analytical Mindset
  • Ability to develop and execute data-driven strategies that align with business objectives.

Zusätzliche Informationen

Das bieten wir dir....

• Home Office Friendly: Entscheide selbst jeden Tag, wo du arbeiten möchtest
• Moderne City-Büros in Stuttgart und Berlin oder 100% Remote: Bei uns ist beides möglich, wir bei Flip haben ein hybrides Arbeitsmodell!
• Work-Life-Balance: Wir wollen nicht, dass du an deinem Schreibtischstuhl festwächst und übernehmen deshalb die Kosten für deine E-Gym-Wellpass-Mitgliedschaft und bieten Job-Rad Leasing an
• Erfolge feiern: Dich erwarten hoch motivierte und engagierte Menschen in einer lockeren Arbeitsatmosphäre
• Mittendrin statt nur dabei: Du gestaltest Flip aktiv mit. Ganz nebenbei bist du Enabler des rasanten Wachstumsprozesses eines jungen Tech-Unternehmens und wächst an deinen Zielen. Gute Laune garantiert
• Happy to be a Flipster: Freu dich auf regelmäßige Teamevents und Culture Days, die uns als Flipster zusammenschweißen
• Arbeiten im Ausland: Bei Flip kannst du auch im europäischen Ausland arbeiten, lass uns im Interview über remote work sprechen

Damit unsere Stellenanzeigen leichter lesbar sind, verwenden wird im Textverlauf die männliche Form der Anrede. Bei Flip sind alle willkommen ganz egal, welches Geschlecht du hast oder wie alt du bist. Sexuelle Identität, Herkunft, Religion, Weltanschauung und Behinderungen spielen keine Rolle. Das Wichtigste ist, dass DU zu uns passt!