Product Marketing Manager

Who we are:

Panaseer is a unique business that is changing the face of enterprise security.

As a scale-up at the intersection of data science and big data technology, our Continuous Controls Monitoring platform (CCM) pioneered a new market category in the rapidly growing security sector. CCM enables global organizations to better protect themselves from cyber-attacks by ensuring their cybersecurity defenses are fully deployed and working effectively at all times.

Panaseer has grown rapidly over the past decade and won numerous industry awards, most recently being recognized by the World Economic Forum as a 2023 Technology Pioneer helping to solve the world's most pressing issues. We are also included in three 2023 Gartner Hype Cycles Reports for Security Operations, Cyber Risk Management, and Workload and Network Security.

The company's continued growth is built on our shared values, which shape how we treat one another and the decisions we make. We want everyone at Panaseer to feel empowered to be authentically themselves, engage their curiosity and work together to create something truly unique.

Role and Responsibilities:

As a Product Marketing Manager, you will play a crucial role in developing compelling messaging across product and sales content to help our marketing team tell stories, the sales team to sell the value of Panaseer and our customer success teams to drive adoption. This role will involve working closely with our product team on product launches, and our sales team on enablement.

Key responsibilities:

• Messaging: Craft compelling product messaging that resonates with target personas. Develop content for launch assets, marketing programs, and strategic scenarios. Refine the go-to-market strategy to reflect customer insights and improve funnel conversion rates.

• Market and competitor analysis: Conduct in-depth market research and competitive analysis to inform strategic decisions. Understand customer challenges, pain points, and the competitive landscape to shape effective messaging strategies.

• Product launches: Co-ordinate, shape and execute external release plans of new products and features, working closely with product managers, creating messaging and briefing internal teams.

• Sales enablement: Develop and maintain sales enablement materials such as product decks, battle cards, one-pagers, case studies and training sessions.

• Campaigns: Work with the marketing team to develop and execute product marketing campaigns, co-ordinating activities across the marketing team.

• Cross-functional collaboration: Build strong partnerships with product, sales, marketing and customer success teams to ensure product marketing is aligned with other functions.

Requirements

Who you are:

• You enjoy a fast-paced environment and comfortable creating new processes, working with and creating buy-in from stakeholders across the organization.

• You’ve got a good technical understanding of cybersecurity and can translate complex concepts into simple messaging.

• You’re highly organized and enjoy managing projects involving multiple stakeholders from across the organization.

• You’re a proactive and strong communicator, both verbally and written, with the ability to influence and present complex ideas clearly.

• You’re able to adapt to changing priorities and excited to work in a diverse, distributed team.

• You have a growth mindset and a passion for learning, while continuously improving yourself and those around you.

• You’re a team player and enjoy working with a broad cross-functional team including product, sales, marketing and customer success.

Your experience:

• Background: 3+ years in product marketing roles with a strong background in enterprise B2B sales, ideally in SaaS and cybersecurity organizations with complex decision-making committees.

• Messaging: Skilled at understanding and crafting product messaging with experience tailoring messaging for different personas and market segments. You can translate complex concepts into simple messaging.

• Product launch: Proven ability to manage product feature launches, from ideation with product teams and sales enablement to promotional activities and monitoring success.

• Content creation: Demonstrated ability to create engaging and impactful product marketing materials, including sale decks, case studies, data sheets, videos, blog posts, and educational materials.

• Analysis: Proficient in market research and competitor analysis to stay ahead of trends as well as draw insights from win/loss analysis to help inform and improve sales conversion.

Desirable skills:

• Experience of Pragmatic Marketing (or similar) frameworks.

• Degree in Marketing, Business or related field.

Benefits

At Panaseer, we strive to enable the best environment and atmosphere:

• An annual leave allowance of 25 days per year

• Competitive salaries including equity options

• Company pension scheme / 401k

• AXA Health Insurance for you and your family / Private Health insurance for you and your family

• Life and income protection insurance

• We are currently offering a productivity allowance to support remote working (£80 per month tax free) / ($100 per month tax free)

• Access to benefits market and employee discounts (Bike to Work Scheme, Workplace Nursery Scheme) / Access to benefits market and employee discounts

• In-house online wellbeing coaching support

Diversity

Panaseer is an equal employer, committed to encouraging diversity and eliminating discrimination in both its role as an employer and as a provider of services. Our aim is that our staff are truly representative of all sections of society and work in an environment where everyone is respected and able to perform to the best of their ability. Our policy is to provide equality and fairness for all in our employment and in our provision of services and not to discriminate, or favour, on the grounds of race, colour, religion, gender identity, sex, sexual orientation, pregnancy, nationality or national origin, ancestry, citizenship, age, neurodiversity, marital status, parental status, disability, medical condition, physical appearance or socio-economic status.

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