Account Based Marketing (ABM) Manager I

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ambitions and challenges, giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits.

Avaya contact center and communications solutions help power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create.

The richness of Avaya’s global team diversity is our greatest strength, and we are committed to being a workplace where authenticity and individuality are celebrated and different perspectives are embraced. Learn more at www.avaya.com.

About the Opportunity:

Avaya is seeking an Account Based Marketing Manager to join our team on a full-time basis. This role will be part of the Performance Marketing Team, reporting to the Director of Account Based Marketing and Demand Generation.

As an ABM Manager I, you will be responsible for developing and executing an ABM program for both 1:Few and 1:Many segments within North America, while supporting our EMEA and APAC counterparts as well.

This is an exciting new position within Avaya’s Performance Marketing Team, as we’re building a Global Account Based Marketing Function.

Key Responsibilities:

• Collaborate with sales and field marketing teams to identify and align on target accounts.
• Assist in planning, building, and monitoring digital campaigns within channels such as LinkedIn, Demandbase One, Google, Eloqua, Drift and more.
• Day-to-day management of target account lists and audiences within Demandbase One for use in campaigns, reports and dashboards.
• Collaborate cross-functionally with teams across Campaigns, Field Marketing, Sales, Product Marketing, Digital (Web) and Corporate Marketing to ensure we’re developing and flighting the right messaging for the right audiences at the right time.
• Document and showcase best practices internally across sales and marketing teams.
• Coordinate with Marketing Ops on campaign management and tracking.
• Continuously optimize campaigns based on performance data, making data-driven decisions to enhance effectiveness and ROI.
• Provide regular updates and insights to key stakeholders, including senior leadership, on the progress and impact of ABM campaigns.

About You

• 3-5 years of experience in B2B digital marketing, ideally in the software industry
• Demonstrated experience working closely with sales teams to identify target accounts and ensure alignment on strategy and goals.
• Experience in: LinkedIn Campaign Manager, Demandbase One (or similar), Salesforce, Marketo (or similar), Adobe Experience Manager, Adobe Analytics
• Strong analytical mindset with the ability to track, measure, and report on campaign performance and adjust strategies accordingly.
• Excellent communication skills, with the ability to articulate campaign strategies and results to cross-functional teams and leadership.
• Ability to thrive in an often ambiguous, fast-paced, remote environment, managing multiple projects and deadlines.

Compensation

The base salary range for this role is $95,000 - $145,000 + bonus.

Our Benefits Include

Well-Being We provide comprehensive health insurance plans that include medical, dental and vision for you and your family, in many countries. We also provide wellness and employee assistance programs. Recharge & Refuel: We work in a dynamic environment, and we recognize the need for you to take a break and recharge. We encourage employees to use our generous time-off policy on a regular basis. Continuous Learning Grow your skills with access to on-demand platforms and enhance your diversity lens by participating in a program that fully funds you for a cultural immersion in another country. Growth & Development: A feedback loop is important as you grow in your role and career. We schedule frequent check-ins with you and your leaders to help you identify your path to success. Giving Back We recognize Avayans for their time and effort spent impacting causes within their communities. And we host an annual, company-wide Month of Giving.

Equal Opportunities and Privacy Statement

Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at https://www.avaya.com/en/privacy/policy/) and applicable Privacy Statement relevant to this job posting (accessible at https://www.avaya.com/en/documents/info-applicants.pdf).