Senior Marketing Data Analyst, TikTok

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We are seeking a Senior Marketing Data Analyst to enhance and scale our Paid Social channels, with a focus on TikTok. This individual will leverage data insights on how to use the platform efficiently and drive strategic decisions in user acquisition, optimizing campaign performance, maximizing ROI and other metrics.

Key Responsibilities:

• Carry out complex analysis of datasets and conduct appropriate data validation

• Work with business requirements, detail them into analytical reports/ad-hocs

• Create dashboards and reports, define key metrics and monitor the integrity and validity of the data reported

• Reviewing marketing results to improve performance (like revenue increase, reach, or engagement)

• Collaborate with team members on business results and drive the impact of data-driven decisions

Required skills:

• At least 4 years in Marketing/Data analyst role

• Knowledge of SQL

• Experience with visualization tools such as Looker/Tableau/etc

• Familiarity with data warehousing and ETL/ELT pipelines

• Understanding of marketing metrics, funnels, cohort analysis, A/B testing

• Strong in mathematics and quantitative analysis with a passion for numbers and data

• Strong analytical and creative thinking skills and the ability to clearly articulate approach, process, and results

• English Upper-intermediate — verbal and written

• Understanding of UA funnel (knowledge how to work with SRN, non-SRN)

• Ability to work on several projects at a time, plan, prioritize and meet deadlines

Nice to have:

• Familiarity with MMP, GA4, Firebase, SKAdNetwork

• Knowledge of Python (numpy, pandas, scikit-learn, etc.)

• Knowledge of data design/ data modelling

Candidate journey

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team

Why You'll Love Working at Welltech:

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

Omo — bit.ly/OMOio

FastEasy — https://fasteasy.life/

WalkFit - http://walkfit.pro