Content Marketing Manager

We’re a results focused, customer-obsessed company motivated by our passion for empowering digital marketers to achieve success with their campaigns. With intuitive landing page builders and a comprehensive suite of AI-powered features, our Conversion Intelligence platform helps you grow smarter.

Earlier this year, Unbounce, a leading landing page creation and conversion optimization platform, merged with Insightly, a CRM and marketing automation platform.We’re beginning to move toward a unified brand, making it an exciting time to join and help shape our product strategy. In the meantime, you’ll get to know two powerful tools that simplify how marketing and sales teams collaborate.

Our team's technical expertise and creativity work together to drive our mission forward every day. We strive to be a workplace of inspired minds by fostering an environment where innovative thinking is encouraged, and where everyone is given the opportunity to grow and contribute to the achievement of their goals. We aim to continue being an innovative and inspiring company that both our customers and employees admire—and we invite our future team members to join us!

About the role:

We're looking for a content marketer to help us maximize ROI on every campaign and piece of content by creating and repurposing content for different audiences and channels. In this role, you’ll report to the Senior Manager, Content Marketing, and join a collaborative content team. If you geek out on content distribution, this is the role for you—you’ll write conversion-focused copy for social, email, paid media, and landing pages, while also repackaging content for videos, infographics, and more.

While the focus is on short-form copy and content, we’re a small team. We’re looking for someone who loves all things content and is willing to roll up their sleeves to help with other content projects as needed.

This position supports multiple product lines and you'd have the opportunity to work on projects with the Unbounce product as well as the Insightly CRM. To learn more about Insightly, check out insightly.com.

To learn more about Unbounce's product, check out our product features outline!

What you'll be doing:

• Serve as one of our lead content strategists for new content and campaigns, developing strategic concepts, shaping key messaging, and identifying creative distribution strategies.
• Manage social media channels, including strategy development, content calendar creation, scheduling, and monitoring.
• Write conversion-focused copy for organic social, email, paid media, landing pages, and websites.
• Optimize existing copy based on performance data and insights identified in collaboration with other SMEs, including digital and growth marketing.
• Repackage content into engaging, bite-sized formats such as short video scripts, infographics, and more.
• Help develop and refine content workflows to increase efficiency.
• Manage multiple projects simultaneously, tracking and communicating progress with stakeholders.
• Participate in content planning and strategy sessions to guide our content marketing for Unbounce and Insightly.

A little about you:

• 5+ years of experience in B2B SaaS marketing, content creation, and/or copywriting, with a strong portfolio.
• A bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Exceptional writing and editing skills, with experience writing copy for paid channels.
• A knack for repurposing content for various channels.
• Familiarity with SEO principles and the ability to craft high-performing web copy.
• Hands-on experience with tools like Sprout Social and Canva (experience with Figma is a plus).
• Proven ability to take complex campaigns and content projects across the finish line, working with stakeholders and navigating ambiguity.

What’s in it for you:

💵 Compensation range

• $79,128 - $95,000 CAD

🤝 Flexibility and time off

🩺 Health and wellness

🎓 Growth

🌟 More perks!

Share our values:

• Customer First
• Bias for Action
• High Velocity Decision Making
• Value Individuality
• Results Focused

We Value Individuality!

At Unbounce, we want every employee to be excited to bring their full, authentic self to work. When you bring your unique experiences, background, knowledge, perspective, and self-expression while embracing the same from others we learn from each other. We innovate and co-create an environment where team members can do the best work of their careers. We’re bolder and more brilliant together.

We’re dedicated to ensuring each team member feels a sense of belonging, feels safe, cared for, respected and valued for who they are, and trusts that their unique voice is heard, embraced, and meaningfully contributes to decision-making. We’re committed to equitable employee experience, opportunity, pay and support for every employee regardless of gender identity or expression, race, ethnicity, family or marital status, religion, socio-economic status, veteran status, national origin, age, sexual orientation, education, disability, or any other characteristic that makes you unique.

We have no tolerance for sexism, racism, xenophobia, homophobia, transphobia, ableism, ageism, or any other forms of hateful/harmful discrimination and we’re taking action against unequal pay in our community through leading the #PayUpforProgress movement.

If you require any accommodations or support during the recruitment process, please email us at work@tuhustle.com.