E-commerce Marketing Manager

Why Assistantly:

At Assistantly, we connect talented professionals with rewarding opportunities across various industries. Join our vibrant community, enjoy remote work flexibility, competitive pay, and a supportive environment designed to fuel your personal and professional growth.

Unicorn Role Overview:

We are seeking a skilled and motivated E-Commerce and Digital Marketing Manager to take charge of our digital marketing channels and website operations. In this role, you’ll oversee the strategy, execution, and optimization of email and digital marketing efforts to drive customer engagement and sales growth. Your expertise in digital media, website merchandising, and analytics will play a critical role in enhancing the overall customer experience and driving our e-commerce success.

What You’ll Do:

• Website Merchandising: Oversee website merchandising strategies, ensuring optimal product visibility, ease of navigation, and conversion. Manage product uploads in Shopify and optimize site layout.
• Email Marketing: Lead the development and execution of email marketing campaigns using Klaviyo, focusing on customer segmentation, personalization, and engagement to drive conversions, retention, and brand awareness.
• Digital Marketing: Execute campaigns across paid search, display advertising, and social media channels like Google Ads and Meta Ads. Track and analyze performance, adjusting strategies to optimize ROI.
• Website Development: Collaborate with the development team to implement new features and enhancements, continuously improving site performance, speed, and user experience.
• Analytics & Reporting: Use Google Analytics, Shopify Analytics, and other tools to analyze e-commerce metrics, campaign performance, and customer insights. Develop data-driven strategies to inform and optimize future marketing efforts.
• 3rd Party Integrations: Ensure the successful integration of third-party retail and e-commerce platforms, meeting all requirements of drop-ship retail partners.
• Website Maintenance: Maintain and optimize site functionality, ensuring a seamless shopping experience at all times.
  

Only resumes submitted in English will be considered.

Requirements

• 4+ years of experience in an e-commerce or digital marketing position.
• Strong proficiency with Klaviyo for email marketing and Shopify for website management.
• Hands-on experience in digital marketing channels such as Google Ads, Meta Ads, SEO, and affiliate marketing.
• Data-driven mindset with strong analytical skills; experience using Google Analytics, Shopify Analytics, or similar tools.
• Excellent organizational and project management skills, with the ability to handle multiple projects and priorities.
• Strong communication and collaboration skills.
• Experience in retail or fashion e-commerce is a plus.
• Self-starter with a high level of initiative, resourcefulness, and ability to work independently.
• Adaptability to manage multiple competing priorities and deadlines in a fast-paced environment.
• Problem-solving abilities and a willingness to learn and take direction effectively.

Time Commitment: Full-Time (40hrs/week, US based timezone)

Benefits

• Competitive pay above market rates.
• Permanent work-from-home opportunities.
• Full-time positions tailored to your availability.
• Health & Wellness Allowance.
• Opportunities for professional development within the Assistantly community.
• Be part of a vibrant and supportive community of Unicorns.