Conversion Rate Optimization (CRO) Specialist, Virtual Assistant

Key Responsibilities

• Conversion Rate Optimization:
• Analyze user behavior and identify areas for improvement across landing pages, product pages, and the overall website.
• Develop, implement, and monitor A/B tests and multivariate tests to increase conversion rates.
• Conduct thorough user experience research and make data-driven decisions to improve website performance.
• Data Analysis & Reporting:
• Leverage Google Sheets for tracking and reporting on key performance metrics such as conversion rates, bounce rates, and average order value.
• Monitor Shopify analytics, Google Analytics, and other e-commerce performance tools to identify trends and opportunities.
• Collaborative Workflows:
• Manage projects through Monday.com boards, ensuring smooth communication and task management across teams.
• Work cross-functionally with marketing, design, and development teams to ensure projects are delivered on time.
• Customer Journey Improvement:
• Collaborate with the design and development teams to ensure a seamless user experience across the website.
• Continuously optimize the checkout process, user interfaces, and customer touchpoints to reduce friction and increase conversions.
• Shopify Management:
• Collaborate with the team to optimize Shopify product listings, pages, and overall site performance to improve the shopping experience.
• Communication:
• Use Slack for daily communication and updates with team members.
• Present CRO findings and recommendations to leadership in a clear and actionable manner.

Requirements

Required Skills & Qualifications

• Proven experience in Conversion Rate Optimization (CRO) within an e-commerce environment.
• Strong understanding of Google Analytics, Shopify analytics, and other CRO tools.
• Proficiency in Google Workspace, especially Google Sheets for data tracking and analysis.
• Experience with A/B testing platforms and techniques.
• Solid understanding of UX/UI principles and how they impact conversion rates.
• Experience with project management tools like Monday.com or similar.
• Strong communication and presentation skills.
  

Preferred Qualifications

• Experience working in Shopify or similar e-commerce platforms.
• Knowledge of HTML, CSS, or web development is a bonus.
• Ability to work independently and manage multiple projects simultaneously.