Strategic Marketing Manager

Our mission at Electric Coin Co. is to empower economic freedom, and to that end, we created and launched the Zcash digital currency in 2016. Today — along with other independent teams and developers — we continue to support the Zcash community through product development, awareness and adoption, and cutting-edge research initiatives.

We engage in a variety of media and social media channels to communicate with a wide audience, educate, maintain transparency, and broadcast our message to the world. To drive these initiatives, we are seeking a hands-on Strategic Marketing Manager who will drive the adoption of Zcash for payments and the support of the Zcash protocol.

The Strategic Marketing Manager will report to the Chief Executive Officer and work closely with our Community Manager and our Zashi Head of Product Marketing.

Key Responsibilities:

• Content Development: Create engaging content, including blog posts, infographics, whitepapers, case studies, videos, and social media campaigns that educate and inform our audience. Leverage analytics and user research insights to create engaging content that resonates with users and the Zcash community. Maintain a content calendar.
• Analytics & Reporting: Monitor and analyze marketing performance metrics to optimize campaigns and report on ROI, providing insights and recommendations for continuous improvement.
• Strategic Vision: Develop and implement marketing and communication strategies that support our product roadmap and overall business objectives.
• Digital Marketing: Oversee digital marketing initiatives, including management of web properties and social media, to enhance online presence and generate demand.
• Brand Management: Strengthen and maintain ECC’s brand identity and messaging across all channels to ensure consistency and resonance with target audiences.
• Public Relations: Manage media relations and develop press releases, media kits, and thought leadership pieces to position ECC as a trusted authority in the cryptocurrency sector.
• Partner Engagement: Build and maintain relationships with key industry stakeholders, partners, and influencers to amplify our message and extend our reach.
• Team Leadership: Help build out the marketing team, fostering a culture of creativity, collaboration, and professional development.

Requirements

• Strong copywriting and storytelling skills. Ability to execute basic designs using tools like Canva is a big plus.
• Strong portfolio of created content, showing versatility across different formats and channels.
• Analytical capabilities to assess the effectiveness of marketing content and campaigns and adjust strategies based on the data.
• Proven experience in developing and executing marketing strategies that align with business goals.
• Deep understanding and experience in the cryptocurrency industry including the major players, communities and trends.
• 5+ years of proven experience leading marketing and/or business growth - ideally in a start-up environment.
• Proven success scaling a high-growth company or business unit.
• Experience working internationally and cross-culturally, across different contexts and belief systems.
• Understanding of cryptocurrencies including function, the market, benefits and drawbacks.
• Ability to set and deliver on growth targets.
• Excellent leadership and managerial skills.
• Experience working cross-functionally with different platforms to create a cohesive growth plan.
• Results oriented - holds themselves accountable for short and long term success.
• Exceptional communication skills.
• Strong background of operational excellence and financial management.

Benefits

Benefits:

• Competitive salary
• $120,000-$180,000 commensurate with experience
• Comprehensive health and wellness plans
• Remote work
• Working with a world-class class team

Electric Coin Co. is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.