Develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience. Manages the implementation of digital marketing programs and analyzes their effectiveness. Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals. Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands through a diverse mix of web material, graphical user interfaces and multimedia delivered for the web. Ensures that the organization's website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers. May be responsible for social media marketing and online community management. Developing professional role with working knowledge in own discipline, and broadens capabilities. Fully proficient in theories & processes. Typically follows prescribed guidelines or procedures to resolve problems. Works with a moderate level of guidance. Can train or mentor new colleagues.
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