Digital Marketing Specialist

About the company

We are cogify - a dynamic Swiss powerhouse delivering comprehensive tech solutions from A to Z. Our family includes Arrakis, inPositiv and cogify Labs, each contributing unique expertise to our vibrant ecosystem.
At Cogify Group, we specialize in pioneering digital transformation, offering cutting-edge agile consulting, innovating with state-of-the-art technology. Founded in 2018 by two visionary entrepreneurs, cogify Group has expanded its reach globally, now boasting a dedicated team of 50 professionals around the world. We are more than just a technology and consulting group; we are a CH-based, globally active community focused on forging win-win situations that empower our employees and delight our customers.

Join us and be part of a group where innovation meets opportunity, and every challenge is a chance to excel!

Position Overview

We are seeking a skilled and experienced Digital Marketing Specialist to join our team. The ideal candidate will bring a blend of SEO expertise, social media savvy, and a strong foundation in content and paid advertising. This role requires a strategic thinker with a deep understanding of digital marketing in the tech/software/IT space. As our Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing our digital marketing campaigns to maximize brand visibility and drive engagement.

Requirements

Experience & Skills Required:

• SEO Expertise: Minimum of 3 years of experience in both technical and strategic SEO.
• Social Media Marketing: At least 2 years of hands-on experience in planning and executing social media campaigns and contents.
• Content Marketing & Copywriting: Minimum of 2 years of experience in content creation and persuasive copywriting
• Industry Background: Proven track record in digital marketing within the tech, software, or IT industry is highly preferred.
• Technical Skills: Proficiency in Google Analytics, Search Console, Tag Manager and design tools.
• Additional Skills: Familiarity with UX/UI design principles, basic web development knowledge, and experience with product development is a plus

Key Responsibilities:

• Lead SEO efforts, covering both technical and non-technical aspects. Implement best practices, optimize website performance, and stay up-to-date with algorithm changes.
• Develop and execute marketing strategies tailored to e-commerce, focusing on driving engagement and conversions for iCards by cogify.
• Plan, execute, and optimize social media campaigns. Create engaging content that resonates with B2B audiences.
• Develop and write compelling content for B2B corporate blogs and various digital platforms, aligning with the company's goals and audience needs.

Benefits

- The chance to work with a very knowledgeable, high-achieving and fun team
- An international, diverse, dynamic and committed work environment
- The opportunity to work remotely, with a flexible work schedule
- A competitive salary - we offer employment contract for candidates based in Switzerland (for those who are based outside of Switzerland we offer contractor option - our flexible working model is designed around a monthly average of 150 hours, taking into account public holidays and vacation time. This approach ensures a better work-life balance, as it avoids the typical expectation of 180 hours per month, giving you more time to enjoy life outside of work)