Growth Marketing Manager
Transcarent
United States
Who we are
Transcarent is the One Place for Health and Care. We cut through complexity, making it easy for people to access high-quality, affordable health and care. We create a personalized experience tailored for each Member, including an on-demand care team, and a connected ecosystem of high-quality, in-person care and virtual point solutions. Transcarenteliminates the guesswork and empowers Members to make better decisions about their health and care.
Transcarent is aligned with those who pay for healthcare and takes accountability for results – offering at-risk pricing models and transparent impact reporting to ensure incentives support a measurably better experience, better health, and lower costs.
At Transcarent, you will be part of a world-class team, supported by top tier investors like 7wireVentures and General Catalyst, and founded by a mission-driven team committed to transforming the health and care experience for all.In May 2024, we closed our Series D with $126 million, propelling our total funding to $450 million and fueling accelerated AI capabilities and strategic growth opportunities.
We are looking for teammates to join us in building our company, culture, and Member experience who:
- Put people first, and make decisions with the Member’s best interests in mind
- Are active learners, constantly looking to improve and grow
- Are driven by our mission to measurably improve health and care each day
- Bring the energy needed to transform health and care, and move and adapt rapidly
- Are laser focused on delivering results for Members, and proactively problem solving to get there
About this role
As a Growth Marketing Manager, you will be responsible for designing, executing, and optimizing lifecycle marketing campaigns and programs aimed at driving member activations and utilization of our app and services. This role requires a strategic thinker with strong analytical skills, sharp project management abilities, and a collaborative mindset. This role reports to the VP of Growth.
What you'll do
- Campaign Execution: Plan, develop, and launch activation and utilization campaigns across various channels (email, push, SMS, direct mail) to drive member engagement and app utilization using our marketing automation platform (Braze).
- Data-Informed Insights: Analyze channel and campaign performance metrics, generate insights, and provide actionable recommendations to optimize future campaigns. Ownership of key member marketing dashboards and reports.
- Experimentation: Design and implement A/B tests and other experiments to refine targeting, messaging, and overall campaign effectiveness.
- Predictive Outreach Programs: Partner closely with our Data Science, Data Engineering, and Client Marketing teams to develop, execute and refine highly targeted marketing campaigns
What we’re looking for
- 5+ years of experience in growth marketing, lifecycle marketing, or a similar role.
- Proven track record of managing and executing successful marketing campaigns across multiple channels, using marketing automation and CRM platforms. Braze experience highly preferred.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent project management skills with the ability to handle multiple priorities, meet deadlines and adhere to QA standards.
- Collaborative team player with excellent communication and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic startup environment.
Total Rewards
Individual compensation packages are based on a few different factors unique to each candidate, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal equity.
Salary is just one component of Transcarent's total package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock options.
Our benefits and perks programs include, but are not limited to:
- Competitive medical, dental, and vision coverage
- Competitive 401(k) Plan with a generous company match
- Flexible Time Off/Paid Time Off, 12 paid holidays
- Protection Plans including Life Insurance, Disability Insurance, and Supplemental Insurance
- Mental Health and Wellness benefits
Location
You must be authorized to work in the United States. Depending on the position we may have a preference to a specific location, but are generally open to remote work anywhere in the US.
Transcarent is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out!
Research shows that candidates from underrepresented backgrounds often don’t apply unless they meet 100% of the job criteria. While we have worked to consolidate the minimum qualifications for each role, we aren’t looking for someone who checks each box on a page; we’re looking for active learners and people who care about disrupting the current health and care with their unique experiences.