Community Marketing Manager

Title:  Community Marketing Manager

Location:  US (Remote) *West Coast Preferred*

Reporting To:  Vice President of Educator Experience

About Vivi

Vivi is the only wireless screen mirroring and digital signage tool designed for education. We help IT help teachers help students with classroom technology that enhances collaboration, control, and creativity.

Vivi exists because we all had that one teacher who changed our life, who went above and beyond to serve as a role model and sage. They guided discussion, connected with their students on a personal level, were just as engaging and entertaining as they were educational, and they created a dynamic learning environment by constantly involving students.

Those teachers are the masters of the social classroom. Personalised learning environments have been proven to deliver better educational outcomes for individuals through increased participation and engagement. To successfully create such an environment requires a fluid, visual dialogue between teacher and student. This is why Vivi exists. Vivi is used by over 825,000 teachers and students around the world and is setting out to disrupt the enormous education industry with our high-growth, ambitious, and creative team. In this rapidly evolving technology landscape, Vivi is always looking for new ways to disrupt the classroom experience, enhance customer experiences and expand globally.

About the Role

The primary purpose of the Community Marketing Manager is to connect and build relationships with Vivi customers (e.g. ViviEC, ViviTC, VfT users, etc.) in order to capture, codify, and share customer stories, strategies, and amplify the customer voice to drive brand awareness, trust, customer advocacy, and scale adoption and implementation of Vivi globally. As such, the position plays a pivotal role in Vivi’s growth strategy across all regions.

Community Marketing Manager’s KPIs are centered on three main areas:

1) Identifying and working with key ViviEC and ViviTC members and various user evangelists to share their stories in partnership with marketing via blogs, social, case studies, etc.

2) Capturing and codifying customer generated content (e.g. # testimonials, photographic imagery, user strategies, snapshots, ViviEC spotlights, etc.)

3) Achieving engagement metrics that drive a strong community (e.g. activation at events, user led presentations/webinars, ViviEC engagement survey results etc.). You should have a passion for building and leveraging customer relationships for acquisition purposes with a data driven mindset focused on measuring and reporting impact and performance.

Responsibilities:

• Community Strategy: Develop a multi-channel acquisition and communication strategy that drives community engagement, growth, and amplifies our customer voice globally to ensure advocacy and expand Vivi’s footprint.
• Community Growth: Work in partnership with Sales, Customer Success, and regional Marketing Managers to identify potential evangelists, ambassadors and ViviEC members, that would be excellent representatives of the Vivi brand.
• Field Research: Connect with community members to identify and understand their challenges, pain points, barriers to success, strategic objectives and opportunities where Vivi could help build teacher and leader capacity, create community connections and impact student learning.
• Customer Generated Content: Create a continuous pipeline of customer generated content opportunities that include customer stories (video/written) and, impactful testimonials/quotes, that align to identified challenges, pain points and strategic objectives while showcasing customers’ successful implementation and use of the Vivi solution, ultimately fueling more demand from both existing customers and potential customers.
• Community Marketing Megaphone: Tell the story of our users far and wide!
  • Serve as a primary customer point of contact for large, strategic events, where community marketing support and Vivi ambassador participation (eg ViviEC, ViviTC, etc.) is needed, such as ISTE, FETC, CoSN, EduTECH and other identified events.
  • Lead efforts to identify and support our customer evangelists in securing speaking opportunities at regional and national conferences and events, and/or engage with members of the media about their Vivi experience.
  • Assist regional Marketing Managers and Sales Teams globally to execute a similar strategy locally.

Education/Experience

• 5+ years of experience and proficiency in managing customer relationships, preferably in edtech.
• 2+ years Marketing experience • Strong leadership, relationship building and persuasion skills.
• 2+ years of K-12 experience
• Experience and talent in writing and/or content development • Proficient in social media marketing • Demonstrate a positive attitude.
• Analytical thinking with the ability to be data driven. • Good understanding of events and programming with experience in logistics coordination and budget management.
• Possess a willingness to try new things and be a self-starter with the ability to work autonomously.
• Be able to work effectively with colleagues across teams and across a variety of leadership levels.
• Bonus: Experience teaching in K-12 education.

Bonus Points

• International experience, particularly in Australia and the UK.

Vivi is Excited to Offer You

• A comprehensive benefit package
  • including wellness days off, TalkSpace and ClassPass subscription
• The opportunity to give back to the community through our Volunteer program
• Generous PTO flexible scheduling
  • Including your birthday off each year!
• Career progression – we offer each employee an annual stipend towards professional development

Vivi is an equal opportunity employer. This means we are committed to recruiting, training, compensating and promoting our employees regardless of Race, Color, Ancestry, National Origin, Religion, Creed, Age, Disability, Sex, Gender, Sexual Orientation, Gender Identity, Gender expression, Medical condition, Genetic Information, Marital status, or Military or Veteran status. As an education technology organization, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in our consumers, employees, and partners. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we champion daily.

Vivi is an E-verify employer.

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